The Avito platform released fresh statistics, revealing a notable trend in the Russian market: from January through September this year, demand for used laptops climbed steadily. Buyers showed a clear preference for ASUS and Apple models, collectively accounting for almost half of all laptop purchases at 48 percent. This shift highlights a broader move toward affordable, reliable technology in a climate where price sensitivity remains high and consumer confidence in secondhand devices continues to grow.
In terms of brand popularity, the landscape is led by ASUS, which captured 18 percent of the market. Close on its heels is Apple, with 16 percent share, followed by Lenovo at 14 percent. Acer and HP round out the top five, securing 13 percent and 12 percent respectively. These figures illustrate a diverse marketplace where price, performance, and ecosystem play critical roles in purchasing decisions. Consumers weigh the value offered by each brand, balancing hardware reliability with cost considerations as they navigate the secondhand segment.
From a pricing perspective, the average Russian consumer spent around 24,640 rubles on a used laptop, a figure that represents nearly half the price of a new unit available in retail channels, where prices hover near 47,000 rubles. This gap underscores the appeal of secondhand devices for students, freelancers, and small business owners who require capable computing without a steep upfront investment. The affordability narrative is reinforced by the practical reality that used devices can deliver substantial performance for everyday tasks, multimedia, and light professional workloads, especially when purchased from trusted sellers with verifiable history.
Additionally, industry chatter had previously indicated that Avito planned to extend similar resale dynamics into mobile devices, with used phones appearing on the platform sourced from large, volume-driven user streams. That context helps explain a broader trend: marketplaces that enable transparent pricing, verified condition, and accessible repair options empower buyers to maximize value from pre-owned technology. The observed momentum in the laptop category aligns with these evolving expectations, where buyers seek dependable performance at a price that fits budgets while preserving the ability to upgrade as needs change.
Overall, the latest data from Avito paints a picture of a resilient secondhand market in Russia, where popular brands, favorable price gaps, and practical performance combine to attract a wide spectrum of users. The steady demand for used laptops signals a pragmatic approach to technology acquisition, one that prioritizes usable capacity and value retention over newness alone. As consumer circumstances continue to evolve, the used-device segment is likely to remain a significant channel for obtaining capable computing power at attainable prices.