CHIVAS JERSEY DESIGN
Chivas has rolled out the new home shirt for the Apertura 2023 and Clausura 2024 campaigns. Guadalajara remains aligned with the Cougar brand after several seasons, delivering a kit that carries a handful of fresh touches while staying true to the club’s iconic aesthetics. The rojiblanco club emphasizes a clean, confident look that fans can wear with pride as the seasons shift from one tournament to the next. The design team focused on balancing tradition with small updates that offer a modern silhouette without straying from what supporters expect from the team on and off the field.
The jersey continues to feature the club’s signature red and white vertical stripes, paired with white on the chest and red sleeves. A blue collar adds a subtle but noticeable contrast that helps the kit stand out in photos and on match day. The crest sits prominently above the sponsor line on the front, maintaining the visual hierarchy that keeps the shield as a focal point of the jersey. While the overall composition respects the club’s historic color palette, the arrangement of elements signals a refreshed identity for the current season cycle.
PRICE, HOW MUCH IT COSTS AND WHERE TO BUY
Fans can secure the new home shirt through multiple channels. The Chivas Store, both online and physical locations, offers the official product, supported by the team’s retail partners. Puma stores deliver the jersey through their network as well, ensuring availability in shops and online storefronts across the country. This distribution strategy gives supporters flexibility to choose the most convenient purchasing option, whether they prefer a quick online order or a traditional in-store experience.
Pricing follows the typical structure for club merchandise. The player version carries a premium price reflecting its authentic build and materials. The replica option for men provides a more accessible entry point for fans who want the look at a lower cost, while women and youth versions are priced to encourage broader participation in wearing the team’s colors. Each tier is designed to meet different budgets without compromising the visual identity that defines the club on match days and in everyday wear.
The details around price and availability are subject to change and may vary by outlet or regional promotions. Fans seeking the latest information should verify current stock and official pricing at the retailer or club store before making a purchase.
Source: Goal