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the United Nations World Tourism Organization (UNWTO) showcases a collection of 55 towns and small cities worldwide that deliberately pull away from the bustle of major metropolises. the goal is clear: encourage more sustainable travel and spread visitors and economic activity to lesser known, less polluted places while preserving their unique character.
this list highlights rural destinations that boast accredited cultural and natural assets, a strong sense of community, and a steadfast commitment to social values. innovation and sustainability are central themes that the UNWTO emphasizes as part of its broader mission to reshape travel for the better.
among the entries, Sigüenza stands out as the sole Spanish town on the list. Located in Castilla-La Mancha, its inclusion is tied to nearby Barranco del Río Dulce Natural Park and the town’s historic 12th‑century cathedral, both reflecting the blend of history, landscape, and heritage that the list seeks to celebrate.
Located north of Guadalajara, the region has a long human presence dating back to the Paleolithic era. Its strategic position between the Upper Henares basin and the valleys of the Dulce and Salado rivers is complemented by a culinary scene that earns praise, along with architecture that spans Renaissance and Baroque periods. these elements together give visitors a tangible sense of place and time while underscoring the benefits of sustainable tourism in smaller communities.
Another notable entry from the list lies close to Catalonia, an area tied to Andorra where tourism focuses on cultural richness and natural beauty. The destination is marked by festivals such as Les Falles and the Sant Pere celebrations, a thriving artistic heritage, and access to the Vall de Sorteny Natural Park. this combination makes it a compelling example of how small communities can maintain cultural vibrancy while promoting conservation and responsible travel practices.
in essence, the UNWTO’s list serves as a practical reminder that sustainable tourism can prosper beyond the most famous routes. by spotlighting towns that blend historical charm, natural landscapes, and social responsibility, the initiative invites travelers to explore diverse regions, support local economies, and engage with communities that value preservation as much as progress. the approach encourages visitors to seek authentic experiences, plan visits with low environmental impact, and contribute meaningfully to the places they discover, ensuring these towns remain vibrant for generations to come.
the emphasis on cultural and natural assets, combined with an explicit commitment to social values, helps redefine what it means to travel well. it invites readers to consider routes that balance discovery with stewardship, offering a model for future travel that is as enriching for communities as it is for explorers.