Swedish real estate firm expands in Dénia to meet Marina Alta demand
The coastline offers a wealth of attractions that appeal to buyers from Scandinavia and beyond. Buyers are looking for properties that function as a second home or a permanent residence. Demand has risen, especially among the Scandinavian market, with sunny beach homes featuring terraces, pools, sea views, and close proximity to the shore. In such a climate, selling well can yield solid prices when properties align with market values. Access to favorable mortgage terms, including low interest rates, adds to the appeal, notes Andrew Camps, the office manager at Fastighetsbyrån in Denia, who oversees the Marina Alta region.
Among the notable benefits provided by the Swedish real estate firm when selling a home are the conveniences offered from the first visit through to the formal sale. During the pandemic, the real estate market for foreign buyers grew more intricate. Fastighetsbyrån adapted by expanding digital tools that had already been in use, such as virtual tours and online visits, to reach clients without requiring travel. The firm emphasizes that it uses top digital media to deliver an excellent service, including online presentations with professional photography, 360-degree videos, and virtual tours. These tools help locate the ideal property for each family while minimizing the need for travel (as cited by Andreu Camps).
Additionally, a digital signature system allows remote and secure contract signing. This suite of digital capabilities streamlined daily operations and enabled continued high-quality service during the pandemic. The company prioritizes a smooth purchasing process, offering clear and professional guidance to ensure buyers feel secure. Qualified professionals accompany clients from signing to handing over the keys to their new home.
Martin Posch, regional manager for Fastighetsbyrån and head of the Alicante office responsible for Spain and Portugal, underscores the importance of staying at the forefront of new technologies. The firm began digitalization in 2017 to promote remote buying and selling. Early on, the focus was on reducing unnecessary travel for clients, and the pandemic accelerated the adoption of digital processes within the company.
New opening in Dénia
Fastighetsbyrån opened a new office in Dénia to better serve clients in Marina Alta and to meet the growing demand for real estate in the area. Dénia, the capital of Marina Alta, combines attractive beaches, coves, diverse gastronomy, and vibrant entertainment options, making it an appealing place to live or vacation for European visitors, including Scandinavians.
The firm saw significant potential in Dénia, not only in the city center and the old town where the office is located, but also along the extensive coastline reaching Oliva, Gandia, Cullera, Les Marinas, and Les Deveses. The location is close to Valencia and its services, and Dénia hosts a large port that facilitates trips to Ibiza, Formentera, and Mallorca, enriching its appeal as a real estate hub.
Sustainability
Fastighetsbyrån, whose Alicante office has achieved strong sales results, embraces an environmental stance alongside a commitment to client care. The firm highlights its efforts toward sustainability, noting that electric vehicles contribute to reducing emissions. It emphasizes that protecting the environment and the local paradise matters. Digital signatures and the transfer of documents via digital channels further support environmental goals by reducing travel and paper use.
The company also aims to protect its employees. The staff operates with formal employment contracts and guaranteed minimum wages, and the team conducts periodic anonymous assessments of their personal situation. The focus remains on placing the interests of sellers and buyers at the forefront, with a strong emphasis on economy and client welfare (cited from internal leadership commentary).