Survey Insights Show Strong Renovation Interest Across Russia with Healthy Skepticism About the Process
A recent survey reveals that more than half of Russians, specifically 52 percent, plan to renovate within the next three years. Conducted on the Repair with SberServices platform in collaboration with the social network Odnoklassniki, the results were examined by socialbites.ca to gauge attitudes toward home improvement.
Interest in renovating new apartments from scratch has surged. This year 65 percent of respondents intend to upgrade new dwellings, compared with 45 percent the previous year. The second most common motive is reorganizing spaces after changing tenants, cited by 21 percent, followed by those who plan to refresh their own completed renovations at 14 percent.
Odnoklassniki data show a notable uptick in engagement with repair content over the last six months, with a 28 percent rise compared to the same period last year. Younger users, particularly those under 35, are engaging even more, showing a 14 percent increase. The topics drawing the most interest include design trends, guidance on selecting building materials, space-saving ideas, furniture selections, and practical money-saving hacks.
The survey also highlights a significant mix of feelings toward repairs. A majority, 65 percent, report a somewhat negative and anxious attitude about the renovation process. Time consumption is a major factor, with 70 percent expressing frustration over the time required. Dust and dirt concerns follow at 58 percent, and 49 percent are worried about budgets exceeding planned figures.
On the brighter side, 35 percent of respondents express enthusiasm for renovations. Positive sentiments are driven by the sense of environmental change and home improvement, with 85 percent noting optimism about altering their surroundings, 60 percent valuing the personal achievement of completing a project, and 43 percent enjoying the creativity and self-expression that accompanies renovations.
The trend suggests that home upgrades remain a meaningful part of life planning for many Russians, signaling a potential shift toward more frequent remodeling and modernization efforts in the coming years. Source: socialbites.ca