Sandra Valero will travel at the end of November to Nice, France, to represent Spain at the 2023 Junior Eurovision Song Contest with the song Loviu. The piece emphasizes a message of universal unity and love, aiming to reach the hearts of audiences across Europe, a point highlighted by TVE during a recent press briefing.
Valero describes Loviu as a catchy track that invites listeners to dance and enjoy. In the chorus she sings I love you in five languages: Spanish, English, French, Italian, and Portuguese. She notes that the chorus and the rap segment are especially appealing to her.
Industry observers believe the song has strong potential to perform well in the competition. Analysts argue Loviu embodies the values associated with Junior Eurovision, including music as a bridge for children across Europe, joyful spirit, friendship, and kindness. Enthusiasm and a hopeful dream define the candidacy, according to several press comments. [citation: TVE press conference]
The songwriters participating in the press briefing highlighted the project’s lively energy. David Parejo, known for Funambulista, described Loviu as vibrant and connected to Sandra’s voice, noting the collaborative chemistry among the four composers. He also emphasized that this marks their first joint composition as a team, a factor many see as contributing to the track’s potential success. [citation: TVE press conference]
Luis Ramiro explained that initial ideas spanned several styles, but Loviu sparked the decisive moment: the team knew this was the one. He added that the group fell in love with the song during the writing process, which guided their choice. [citation: TVE press conference]
Alejandro Martínez shared that Loviu feels powerful and infectious, with energy that radiates happiness across the track. He and David Parejo expressed excitement about participating in a project of Junior Eurovision’s scale and affirmed that the song carries sounds they believe will win Europe’s affection. [citation: TVE press conference]
Aitana’s support for Sandra Valero
Valero spoke about being an unconditional fan of singer Aitana. Over the weekend she fulfilled a dream by sharing the stage with the Catalan artist during the first concert of Aitana’s new tour in Valencia. An memorable moment occurred when they performed Vas a querer together during a sound check, with Valero recalling how she was invited up to sing after shouting encouragement to Aitana. [citation: TVE press conference]
Sandra Valero’s next steps in Junior Eurovision
The team is currently preparing the staging, described as a Spanish production with further details to be announced. The head of the Spanish Delegation to Eurovision underscored this ongoing work and its timeline. [citation: TVE press conference]
Ana María Bordas, a member of the European Broadcasting Union, highlighted a strict child-protection policy now in place. The protocol aims to safeguard young participants in Junior Eurovision and to encourage broader participation from nations, including Scandinavian countries that have shown hesitancy in the past. Her remarks frame this policy as a meaningful advance for youth participation in the event. [citation: TVE press conference]
Radiotelevisión Española will also concentrate programming on Clan, the children’s channel, to promote Junior Eurovision and raise awareness of the event among younger audiences. [citation: TVE press conference]