Sandra Valero brings a dazzling Spanish energy to the grand finale of Junior Eurovision Song Contest 2023 with a performance of Loviu. The Valencian artist, once seen on Idol Kids on Telecinco, stepped into the spotlight with a message of unity and love sung in multiple languages and framed as a dream of world travel. The track Loviu was written by Luis Ramiro, Alejandro Martínez, Diego Cantero (Funambulista), and David Parejo, and it carries a universal spirit that resonates beyond borders. [Source: RTVE]
To tell the story of Loviu, where journey is the central thread, the production team crafted a visual narrative across 56 shots captured with 12 cameras. The design leans toward a quieter stage backdrop, allowing the rhythm to emerge through rapid camera changes rather than the music alone. This deliberate pacing helps the audience feel the movement through each scene without overwhelming the song’s core mood, as explained by Javier Pageo, the artistic director responsible for the Spanish entry. [Source: RTVE]
Five images appear on LED screens, while the stage curtains function like a theatre’s drapery. The set evolves as backgrounds fade away, revealing three acts within Loviu: the opening dream of leaving a personal space; a middle section where friends accompany the performer to far-flung locales; and a closing moment where a plane journey is completed and the audience is invited to join the celebration. [Source: RTVE]
Transporting audiences into Sandra’s inner world begins with a nighttime cityscape, inviting viewers on a travel adventure that reflects the Spaniards’ aspirations and, as the lyrics suggest, even defying the laws of physics on the way to the universe. The dream culminates as Sandra’s imaginary plane glides over the Palais Nikaïa and lands on the festival stage. In the final act, the grand party comes alive, and the Barcelona-based performer is visibly thrilled by the chance to meet peers from around the world, representing Spain on this international stage. [Source: RTVE]
Inclusive storytelling is a clear aim of Spain’s entry, with language chosen as a vehicle to reach children everywhere. [Source: RTVE]
A performance with special effects and a significant presence of color in the costumes
The Spanish artistic team sought to evoke the feeling of flying aboard an airplane while remaining immersed in imagination, a nod to the Loviu music video. A subtle plume of low smoke helps craft an immersive atmosphere where the plane and luggage gain symbolic meaning. Pageo also hinted that further surprises were in store for the audience as the production progresses. [Source: RTVE]
From the moment Spain’s bid was announced, color played a guiding role in shaping Loviu’s image. The pastel palette associated with the candidacy underpinned the stage design, accessories, and the dancers’ costumes. Each performer is linked to a color—Evelyn in yellow, Marcos in green, Juan Diego in blue, and Elia in pink—and even the laces on the dancers’ boots subtly mirror these tones. The stylist and costume designer Raúl Amor noted that these details were chosen to harmonize the overall look and to keep the proposal bright and cohesive. [Source: RTVE]
The dressing room environment for Spain was filled with references and messages that attracted social media attention. Sandra Valero’s inspiration is evoked by Amelia Earhart, the pioneering aviator who crossed the Atlantic. The concept envisions Sandra as a traveling superhero, with dancers dressed in aviation overalls and flight gear. Costume details include passport stamps and a fictional airline emblem on the outfits, branded as “Sandra Valero Airlines.” The plan is for Sandra and her crew to carry the message I love you across the globe. [Source: RTVE]