40% faster AV1 encoding on Ada Lovelace GPUs
The upcoming Nvidia GeForce RTX 40 family, based on the Ada Lovelace architecture, is set to include hardware capable of AV1 encoding. This update targets efficient video transmission and streaming, expanding the practical use of AV1 beyond decoding. A recent move by Chromium, the open source browser project from Google, approved tests for AV1 encoding on these new GPUs, signaling broader support across Chromium-based browsers like Google Chrome and Microsoft Edge.
40% faster
Owners of the GeForce RTX 4080 and RTX 4090 can expect AV1 encoding to be available in Chromium-based environments. Previously, AV1 encoding support was limited to certain newer GPUs, with Intel Arc representing a recent example. The AV1 standard generally offers lower bandwidth requirements while maintaining image quality, which translates into faster data transfer over networks and reduced storage needs. For content creators delivering live streams or real time video over the internet, this improvement translates into up to forty percent more efficient encoding. The result is crisper visuals and smoother playback, with enhanced HDR compatibility for a more lifelike viewing experience.
Capacity of new GPUs
The new GeForce RTX lineup brings the capability to record 8K60 video using dual AV1 encoders on the eighth generation NVENC. Nvidia describes AV1 as a way to shrink upload file sizes without sacrificing picture and audio quality. In parallel with GPU advances, Nvidia unveiled the Racer RTX trailer, created on the Omniverse platform. This demonstration highlighted how artificial intelligence features and DLSS can accelerate workflows across creative tools, including Autodesk Arnold, Autodesk Maya, Blender Cycles, and Redshift. The collaboration between hardware and AI features aims to streamline both video production and design processes, enabling artists to push more ambitious projects with fewer resource constraints.
Among the innovations tied to Omniverse within the Nvidia Studio ecosystem was RTX Remix, an application designed to assist creators who work with game textures and assets. RTX Remix provides tools for modifying classic textures and elements, enabling remakes that preserve the spirit of original works while benefiting from modern lighting, shading, and material techniques. This capability supports a broader range of creators, from solo developers to small teams, by lowering the barrier to high quality remastering of older games.