Movistar Plus+ has signed Arturo Valls, a familiar face on Antena 3 in recent years, signaling a bold move into the pay TV space. The host will oversee a brand-new entertainment show, marking his first major role with the platform and adding a fresh chapter to his career with YOTELE. This development was first reported by a news portal on October 13, 2022, and it has now been confirmed.
Specifically, the man who has been the driving force behind the missing segment Ahora caigo will helm his own version of This Is My Jam, a celebrity competition that challenges participants with musical games and various performances. The format draws inspiration from NBC’s Tonight Show style variety energy, with the host guiding nightly interviews and spontaneous moments that expand beyond conventional quiz formats. The show’s early success has helped it grow into a standalone program with its own identity.
Under this plan, the American competition will arrive in Spain with Arturo Valls at the helm. He will also contribute to production through the audiovisual company LaCoproductora, alongside NBC Universal, which will lend its know‑how to bring the format to the Spanish audience. Insider information indicates that the development team for the production is expected to finalize arrangements in the near future, and shooting is scheduled to begin soon.
The Valencian presenter, who first rose to prominence as the Cayo quien caiga reporter on Telecinco, is set to premiere the third season of Mask Singer in the near term. The anticipated release is planned for Antena 3 in the coming months.
This iteration of the This Is My Jam concept is expected to participate in Movistar Plus+’s expanding slate of entertainment formats. The platform has been rolling out a robust lineup recently, featuring shows such as Five Forks with Juanma Castaño and Miki Nadal, Milá vs. Milá with Mercedes Milá and her family, and others tied to the Milá family. Additional projects include Caramel Red with Susie Caramel and a notable participation in the You Look Like 10 format, as announced privately by YOTELE. Movistar Plus+ continues to showcase established standouts like Resistance with David Broncano and Famosos Idiots with Javier Cansado, Pepe Colubi, and Javier Coronas, highlighting the broadcaster’s strategy to blend familiar personalities with new formats.