Movistar Plus+ is preparing a bold move with Arturo Valls at the helm of a new entertainment venture. The platform that has become the familiar face of Antena 3 in recent years is stepping into the paid tier with announcements that promise a fresh and engaging format, built to deliver ambitious programming and exclusive content for paying audiences.
The project centers on a dynamic host-led game show concept, inspired by popular musical competition mechanics and framed as a modern take on recognizable studio formats. The core idea is to blend interactive games, music challenges, and light-hearted banter, creating a space where contestants test their skills while viewers at home participate and enjoy the spectacle. Arturo Valls, a veteran presenter with a track record in energetic daily interview settings, is positioned as the essential face of the show. His experience and on-screen chemistry are expected to drive the pacing, humor, and accessibility that keep audiences engaged week after week.
Beyond the host, Movistar Plus+ plans to leverage a production partnership with Pólvora Films, the outfit associated with Valls. This collaboration signals a serious commitment to a high-quality production pipeline and a distinctive voice for the brand within the competitive Spanish market. According to insider information with exclusive access to the project, the development team is preparing to finalize the creative slate in the coming weeks, with principal filming slated to begin shortly thereafter. The intent is to deliver a program that feels both familiar in its format and newly invigorated by the energy and personality of its presenters.
The involvement of Arturo Valls has historical resonance for viewers familiar with his earlier work. The Valencian presenter first rose to prominence on Telecinco as a correspondent on a well-known entertainment segment and later appeared in other popular formats. His longstanding ability to connect with audiences, generate genuine reactions, and steer fast-paced dialogue positions him as a natural fit for a flagship show that aims to entertain a broad audience across Spain and beyond. The project thus aligns with a broader strategy to expand on Movistar Plus+’s repertoire of trendsetting formats that mix competition, music, and social engagement.
In this context, the new show will join a powerful portfolio of Movistar Plus+ entertainment properties. Earlier efforts in recent months have included a series of high-energy formats that blend celebrity hosts, quirky challenges, and audience participation. These programs—some of which feature well-known television personalities—have helped define the platform’s identity as a hub for contemporary, lively entertainment. The strategy appears to emphasize variety and personality-driven content, ensuring that the lineup appeals to fans of genres ranging from music-oriented challenges to light competitive games. The success of these ventures has solidified Movistar Plus+’s reputation as a home for bold experimentation and high-spirited competition, while continuing to showcase cross-prosting talent that resonates with viewers who crave energetic, accessible television.
As the production advances, industry observers will be watching how the show balances its theatrical elements with the immediacy of audience engagement that has become essential in today’s streaming environment. The format’s potential to travel beyond its national borders—thanks to universal appeal in music, humor, and competitive play—adds to the anticipation. The collaboration between Arturo Valls and Pólvora Films is viewed as a strategic move to deliver a program that feels both fresh and familiar, offering a recognizable yet upgraded experience for Movistar Plus+ subscribers. The plan remains to finalize the development phase soon and begin recording in the near term, setting the stage for a rollout that could redefine entertainment on the platform in the near future.
Ultimately, viewers can expect a show that captures the energy of classic music-based competition while incorporating modern production values and a host who can steer lively conversations with charm and wit. The combination of a seasoned presenter, a dedicated production house, and a platform eager to innovate signals a promising addition to Movistar Plus+’s lineup. As audiences await the premiere, excitement builds around how the new show will integrate music, game play, and celebrity appeal into a seamless, engaging viewing experience.