Facing opposition to her leadership as president of the CEV Alicante employers association, Joaquín Pérez from Elche has ample reasons to feel confident about his private ventures, especially given his clash with Uepal. Notably, last year his leadership of Grupo Soledad, the family business, helped recover a pandemic-era loss and push the company to a fresh revenue high.
In the tire sector, a group focused on manufacturing, marketing, and recycling, as well as several mechanical workshop chains, the holding showed momentum in 2021. The turnover stood at 353.4 million euros, according to records filed with the Commercial Registry, up about 24% from the previous year. Executives described this as a classic recovery phase that also surpassed the 2019 peak of 336 million euros, the highest level ever reached by the company.
The growth can be traced to higher workshop activity as post-pandemic repairs and routine vehicle maintenance increased, with delays in new car deliveries pushing tire replacements forward. According to Europool, Spain’s tire sales also exceeded 2019 levels, underscoring a broader market rebound.
Joaquín Pérez, chairman of Grupo Soledad, is seen as having capitalized on this market expansion while maintaining the strategic measures already in place. The company continued to balance finances and cut costs while boosting investments to enhance logistics efficiency, including opening new centers and upgrading technical capabilities.
The Elche-based group navigated a recovery in a market that remained volatile but showed resilience through sustained demand for maintenance, repairs, and tire services. Investments in logistics hubs and modernizing workshop networks supported smoother operations across its nationwide footprint.
Grupo Soledad’s turnover dips in 2020 due to covid, but stabilizes in 2021
The combined effect of market disruption and internal realignment resulted in a notable improvement in profitability, with total earnings rising to 13.7 million euros in 2021, compared with 5.3 million in the 2020 balances after a corporate restructuring.
Markets
Geographically, about 85% of Grupo Soledad’s business is domestic, delivering a turnover of 302 million euros, up from 239.9 million the previous year. European revenue outside the core market saw a slight decline to 37.6 million from 38.4, while non-EU markets more than doubled to 13.2 million. Morocco emerged as a key market outside the EU, via Confort Pneu Maroc, which operates hubs in Tangier and Casablanca.
The company anticipates continued growth in 2022 across all lines of business and an improvement in service quality, driven by expanding customer reach and enhanced logistics and service offerings.
Insa Turbo and Kraiburg Austria sign an agreement to produce coated tires for electric buses
As the leading tire distributor in Spain, Grupo Soledad operates 18 logistics centers nationwide, totaling more than 100,000 square meters of space. It also owns the mechanical workshop chains, including Comfortable Car, which comprises 750 sites with partners across Spain and Portugal; Ecological Drive with 95 centers; Black Tire with 800 workshops; and Fixcar with 224 outlets.
The group also encompasses several industry-oriented ventures. Insa Turbo focuses on reconditioned tire production, along with rubber compound manufacturing for wheel production; another unit manufactures supports and joints for substructures and slabs; and a third produces rubber granules from shredded tires. The group maintains ancillary activities, such as a travel agency, an insurance brokerage, and a technology arm that specializes in business consulting and process optimization.
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