The latest rankings of the most sought after roles place the spotlight on hospitality and contact center positions, where Eurofirms Group again leads as the nation’s top talent partner. Data from SEPE confirms that in the past year almost one out of seven contracts in Spain’s accommodation and contact center sectors were issued through Eurofirms. This reflects a strong demand pattern across front-line service roles and a growing need for skilled professionals who can deliver exceptional guest experiences and customer interactions.
Despite these striking numbers there is a persistent gap in qualified profiles for these sectors. The industry is facing a sizable challenge to attract and retain young people in these professions. Raúl Sánchez, the group’s country leader, emphasizes that addressing this talent gap requires action: a coordinated effort to expand training opportunities and create lasting jobs in high-demand areas. In response, Eurofirms Group launched two pioneering training initiatives. The first focuses on the accommodation sector and the second on contact centers, aiming to equip entrants with practical skills and a career pathway that can scale across markets.
Eurofirms Hospitality School
Even though only a small share of the workforce is currently employed in hotel roles, there is significant room to grow professional expertise and deepen the sector’s impact on society. Sanchez points out that professional development in hospitality not only supports the industry but also contributes broadly to regional economies. A Eurofirms study on perceptions of employment in hotels and restaurants shows that the sector accounts for a meaningful slice of Spain’s GDP and that catering alone provides jobs for more than a million people. The program is designed to elevate professional standards, improve service quality, and foster sustainable career paths in hospitality across the country.
Hospitality School began its journey in Portugal, a country where Eurofirms already maintains offices and client relationships. The expansion signals a deliberate strategy to standardize a successful training model and replicate it in other markets where Eurofirms operates. David Sanglas, the group’s international business leader, notes that this is more than a pilot. It is a blueprint for regional growth and a commitment to elevating hospitality as a valued, well-supported profession that can attract diverse talent and provide meaningful long-term opportunities.
Eurofirms Contact Center School
The contact center school pilot has already trained over fifty participants in Spain within just three months. Trainees are selected for their strong empathy, commercial sensibility, and potential to deliver immediate results in customer-facing roles. One trainer explains that the curriculum blends standard business techniques with practical telemarketing and customer service tools. The aim is to ensure graduates are ready to perform under pressure, solve problems on the fly, and drive positive outcomes for clients from day one.
From the Eurofirms perspective, ongoing sector analysis guides the refinement of training content. The company continuously maps sector needs, identifying emerging skills and evolving customer expectations. This approach builds a pipeline of motivated workers who understand the realities of modern service work and can stay loyal to employers over the long term. The overall strategy is to create and reinforce attractive career tracks that meet the demand of high-need sectors while giving young people a clear path to professional growth and financial stability.