Chocolates Valor achieved a turnover close to 127 million euros and production near 21,500 tons last year. In a market marked by rising costs and supply chain pressures, a 20 percent boost in exports played a crucial role in reaching these results. Sales in non-EU markets, including the United States, Canada, and Chile, faced notable pullbacks.
The Vila Joiosa based company reported the fiscal year from July 2021 to June 2022, during which the Alicante firm pursued a clear strategy. The second leading brand in the chocolate line solidified its position for another year, maintaining emphasis on core product families such as high-cocoa tablets, sugar-free tablets, hazelnut tablets, and hot chocolate.
These solid figures extend to the Huesitos and Tokke snack ranges, which together captured a 15 percent share in the chocolate snacks segment, with sales surpassing 4,000 tons. This growth helps keep the Huesitos brand among the most consumed in the market.
As the company announced, several milestones helped strengthen Chocolates Valor and its brands this year. A refreshed image for the tablet range paired with a commitment to premium cocoa and an expanded portfolio that includes both traditional and sugar-free tablets. The Huesitos brand also entered a new category with strong consumer uptake through the new Huesitos tablets.
International growth remained a focal point, with total sales rising around 20 percent. The company’s products are now available in more than 60 countries, with notable gains outside the European Union in markets such as Chile, Canada, and the United States.
Grupo Valor also expanded its chocolate store network with the addition of a new shop in Alcalá de Henares, bringing the total to 38 stores across Spain. This expansion aligns with the company’s strategy to strengthen its premier chocolate retailer network.
Despite a challenging year for the food sector, characterized by inflation that pushed up raw materials, logistics, and energy costs, the company reported positive indicators. Profit stood at 7.3 million euros, a result that reflected strategic decisions to absorb much of the cost increases rather than pass them all on to customers and consumers.
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Pedro López, chairman of Chocolates Valor, notes that the year featured important global events influencing societal behavior, cost escalations, and supply chain tensions. He added that the company has integrated Imperial to reinforce its international position, a development aligned with the firm’s long-standing global footprint since its founding in 1881. López also emphasized that the organization has maintained its strength and leadership despite environmental challenges.