The Board of Directors of Atresmedia approved a leadership shift on the proposal from the President, José Creuheras. Javier Bardají was appointed CEO, while Silvio González steps into the role of Deputy General Manager. These changes come after a period of sustained growth and strategic realignment within the group, aimed at strengthening its position in a rapidly evolving audiovisual market across the region.
Until now, Bardají held the position of Managing Director of Atresmedia Televisión. In his new capacity, he succeeds Silvio González, who will remain within the group, taking on broader responsibilities related to innovation initiatives and revenue diversification. This transition is designed to ensure continuity of the company’s long-term strategic program as it continues to expand and innovate.
In a public statement, Atresmedia highlighted González’s 14-year tenure as CEO, a era marked by significant transformation across all business areas to adapt to a competitive and changing landscape. The appointment of Bardají as CEO is presented as a natural progression that supports the company’s ongoing growth trajectory, reinforcing its status as a leading audiovisual group in the industry.
President Creuheras noted that Bardají’s leadership will help sustain the company’s strategic projects and continued ascent in the market. The Board expressed appreciation for González’s dedication and strategic guidance over the years, underscoring that the company will rely on his experience in his new role as Vice President. The sentiment conveyed is one of continuity, confidence, and forward-looking momentum for Atresmedia.
Support for Bardají’s appointment comes from his proven track record as head of the Television Business General Directorate, where his management earned him recognition as a clear market leader. The statement emphasized his confidence, talent, and professional breadth, describing Bardají as someone who will drive Atresmedia to achieve its clear goals for the coming years and reach new levels of success.
González, now Executive Vice President, shared his gratitude for the Board and especially José Creuheras for the support and trust shown over his years with the company. He expressed enthusiasm for his new responsibilities and extended best wishes to his successor, Bardají, whom he expects to continue collaborating with closely. He also thanked the entire Atresmedia team for their hard work and professionalism, recognizing their role in the company’s achievements.
Following the appointment, Bardají commented that he approaches this new phase with a strong sense of responsibility and enthusiasm. He expressed appreciation for the Board’s and Chairman’s confidence in him and acknowledged the challenge ahead with a determined mindset.
Reflecting on the transition, Bardají affirmed that the Board had already acknowledged the substantial work led by Silvio González. He highlighted the importance of González’s leadership as a model for the future and noted the opportunity to work with him during the transition as a source of inspiration for his own leadership journey. The message conveyed is one of admiration, gratitude, and a shared commitment to Atresmedia’s ongoing success across the media landscape. [citation]