A weekly edition of El objetivo will not return to laSexta’s lineup after the Christmas break, marking a notable shift for Atresmedia’s programming slate. The decision, disclosed by El Confi TV and reflected in discreet viewership metrics, follows a tenth anniversary milestone for the media group and centers on Ana Pastor, the show’s host and director. The plan is to wind down the current run while preserving the program’s branding for future specials, rather than retiring the name entirely.
According to Yotele, the brand will not adopt a fixed periodic schedule. Instead, the program will be showcased in select specials and carry a flexible timetable. This approach will allow Atresmedia to maintain the El objetivo umbrella while featuring both new content and high-profile guests in targeted slots.
El objetivo faced a challenging moment on laSexta’s evening lineup. Attempts to rejuvenate the format by moving the program to Wednesday nights did not fully resolve the underlying viewership issues. In the last season, audience share fluctuated between a peak around 4.4% and a low near 2.1% at the premiere, underscoring the difficulty of sustaining traction in a crowded prime-time environment.
News of the cancellation also signals a new professional chapter for Ana Pastor within Atresmedia. Reports indicate Pastor, who leads the San Sebastián de los Reyes team in Madrid, is steering two ambitious premium-time projects that are now in development. While no premiere date has been scheduled, the commitment to launching fresh initiatives is clear.
Pastor joined Atresmedia in 2013, following a leadership change at RTVE. Her early projects included El objetivo, a program renowned for introducing rigorous fact-checking journalism. The show scrutinized politician statements for errors, ambiguities, and inaccuracies, earning notable audience engagement with a premiere audience reaching more than two million viewers and a substantial share in its debut night.
Over the years, Pastor’s portfolio has also encompassed notable documentary efforts and electoral content, including explorations of Spain’s recent political and historical landscape. Her career includes presenting multiple electoral debates, sometimes solo and other times with Vicente Vallés, contributing to a broader conversation about accountability and public discourse in Spanish media.
The strategic shift at Atresmedia reflects a broader emphasis on flexible formats that can adapt to changing viewer habits while preserving the El objetivo brand as a resource for ongoing investigation and editorial credibility. The move aligns with a trend in which networks repurpose established programs as branded content hubs and launch new premium-time formats that attract top talent and high-caliber guests.
Industry observers note that the decision preserves the program’s intellectual property while enabling the group to pursue new narrative strands and in-depth reporting opportunities. In this framework, El objetivo remains a symbol of meticulous fact-checking and responsible journalism, even as its weekly production cadence becomes more variable. The year ahead is expected to bring fresh opportunities for Ana Pastor and her team to shape important public conversations through ambitious new projects, while keeping the El objetivo name in play as a trusted editorial brand for future occasions.
As always, viewers and partners will look to Atresmedia for clarity on forthcoming special broadcasts and the potential collaboration formats that will define the next era of El objetivo. The network’s newsroom and production units continue to emphasize accuracy, transparency, and engaging storytelling as central pillars of their editorial work. Attribution: information synthesized from industry coverage and network announcements as reported by Atresmedia media outlets and trade press.