Josep Pedrerol strengthens his long-standing collaboration with Atresmedia Televisión as he signs a renewal with the audiovisual group. He will continue as the principal figure guiding and presenting the daytime and prime time shows that populate the network’s sports lineup, including the flagship program inside laSexta and the popular entertainment segments linked to the Mega channel.
“This is only the opening chapter. The upcoming project is among the most exciting we have, and our goal is steady growth”, was the sentiment shared in a press release from Atresmedia. The message reassured Pedrerol that the company recognizes a pivotal moment driven by new technologies and social networks, and that they intend to stay at the forefront by adapting to every new development. [Source: Atresmedia press release]
The new head of laSexta Deportes emphasized the network’s commitment to sport, noting a young, well-prepared team that is expected to continue leading the field for years to come. The plan is to stay closer to the audience than ever, without losing the spirit of knowledge, fun, and smiles that characterize their broadcasts. [Source: Atresmedia press release]
Pedrerol’s renewal aligns with record-breaking moments and historic leadership. In 2022, the sports show on laSexta achieved a stand-out performance, delivering a market share around 6.6 percent on average, a figure that placed it well above its main competitor. The program regularly attracted hundreds of thousands of watchers daily, with millions of unique viewers reaching the broadcast. These numbers also reflect a dramatic leap over the competing programs in the same period, underscoring the show’s dominant position. The February 25 episode drew over one million viewers, while March 10 marked a peak with a double-digit share. [Source: Atresmedia press release]
El Chiringuito de Jugones on Mega has held the lead in its genre since 2018, excluding the pandemic year of 2020. Under Pedrerol’s guidance in 2022, the venue continued to host high-energy sports nights, achieving a notable audience share and substantial viewership across the season. The program reached a peak audience on May 4 as Real Madrid advanced to the Champions League final, accompanied by a strong share and a large number of followers. [Source: Atresmedia press release]
The Mega program remains a parallel social phenomenon, frequently the most discussed sports show across networks. In 2022, it accumulated millions of tweets during its broadcast time, highlighting the high level of audience engagement and conversation around the program. [Source: Atresmedia press release]