Alicante ASV Group expands into the United States with the purchase of a funeral home
Alicante ASV Group has made a bold move into the American market, signaling its first foray across the Atlantic. The company, led by Guillermo Payá, announced that it has acquired all shares of a local funeral services provider. The transaction sees Southern Cremations and Funerals, a company serving the Atlanta metropolitan area in Georgia, transfer ownership in a deal valued at 24 million dollars, roughly 22 million euros at current exchange rates. This is essentially a strategic entry that positions ASV to build a lasting footprint in the United States.
From this new American subsidiary, ASV plans a regional footprint across five cities in the Atlanta area: Marietta, Fairburn, Covington, McDonough, and Decatur. The venture is backed by a project team of 65 professionals and an anticipated turnover around 10 million dollars, about 9.2 million euros, according to the company. The move aligns with ASV’s broader international strategy, which already includes operations in Germany and Colombia.
ASV frames the acquisition as a continuation of its international expansion and expresses a clear intent to establish a durable presence in the United States alongside its existing international footprint. The company emphasizes that this step supports its global growth ambitions while bringing its experience in supporting grieving families to a new market.
Alicante group ASV enters Germany with the purchase of a funeral home
Southern Cremations & Funerals traces its roots to the 1960s, a history ASV highlights as a source of stability, experience, and reliability that underpins the initial operation on American soil. The Spanish funeral home intends to contribute to its American subsidiary by sharing best practices and serving as a benchmark for compassionate care in multiple countries. It also positions ASV to leverage its broader expertise in psychological support for families navigating bereavement.
One of the group’s facilities in Atlanta was acquired as part of the deal, underscoring the practical steps behind ASV’s U.S. entry.
“The U.S. market represents a new chapter in our international growth,” states the group’s leadership. The leadership notes that activity in Colombia and a leading presence in Germany, where ASV ranks as the fifth operator, reflect a strategy focused on steady, secure expansion. The company believes the American market will offer valuable lessons and opportunities to share its care-focused approach with families during grief.
Expansion
Grupo ASV began its international journey in 2014 by acquiring the funeral services business once owned by a North American group, SCI Germany. This move established a foothold in some of Germany’s major cities and paved the way for continued expansion across the country through partnerships with other funeral service providers.
Three years later, in 2017, ASV stepped into the Colombian market by acquiring a significant stake in Grupo Recordar, the leading Colombian operator in funeral, cemetery, and related services. The current United States expansion marks a further milestone in ASV’s ongoing internationalization strategy, broadening its geographic reach and service capabilities.
Alicante ASV Group enters the Colombian market with an investment of 17 million
Grupo ASV presents itself as a network of service companies connected to health transport, insurance through Meridian Insurance, and funeral services. The group employs around 1,800 people and has established a strong presence in Spain with a large customer base and a growing international footprint.
According to the latest financial statements filed, the group recorded a turnover of 148 million euros in 2020, driven by the strong performance of its funeral services division and, to a lesser extent, the insurance subsidiary. The year closed with a net profit near eight million euros, illustrating the group’s stable profitability and scaling capabilities.
In line with its strategic plan, ASV’s Colombian investment underscores the company’s ambition to diversify its markets and strengthen its service platform across Latin America while maintaining a focus on compassionate care and professional standards.