Mercadonaa physical supermarket and online sales company, has once again shown solidarity with the most vulnerable groups and made a significant effort in this regard. Expand your collaboration network with social assets. Added in 2023 215 new Organizations from various geographical areas in both Spain and Portugal have significantly improved the nature of the assistance the company offers.
“We are proud to say that We cooperate with 762 social organizations; This collaboration enabled the delivery of 23,100 tonnes of products, equivalent to more than 380,000 shopping carts, throughout the year.”says Laura Cruz, the company’s director of Social Action..
in case Alicante province, where almost all the stores are Mercadona They donate products daily 35 social organizations, donated in 2023 More than 900 tons of food This is equivalent to more than 15,000 shopping carts.
Mercadona’s involvement was not limited to donating essential goods. The company also collaborated on recruitment campaigns: Great Food Collection, The event organized by the Spanish Federation of Food Banks (FESBAL) between the company and the “Patrons” (as it calls its customers internally) between 24-30 November 2.6 million euros were donated to transform it completely into food.
In this latest edition, Mercadona adds a total of 1,632 stores where different coordination and communication activities are carried out to enable customers to donate, upon purchase, in multiples of 1 euro upon check-out. “We advocate this method because it allows donations to be tailored to the real needs of beneficiaries and at the same time to multiply the efficiency due to food banks. “They can get the products they need, in appropriate quantities and at the time they need them.”explains Laura Cruz.
The company has also been assertive about progressive practice and collaboration for years. Society Cards, A tool that allows assistance to be directed to users, giving them the ability to get all their shopping done fresh and dry at the supermarket. “This movement contributes to elevating the act of purchasing, integrating the user and improving situations of vulnerability.“, adds the directive.
A sustainable social action policy integrated into the CSR strategy
Mercadona It maintains an ongoing commitment to its environments and annually promotes responsible social, environmental and governance initiatives that positively impact its operations. In this context, the company became a partner. United Nations Global Compact Spain, iinitiative through which the United Nations Organization supports the Sustainable Development Goals (SDGs).
In this direction, Mercadona is actively involved in Own Social Action Plan It strengthens its ties with society every year through values that it considers indispensable, such as dialogue, transparency and active listening. Through these, it establishes stable relationships in the areas where it has a presence, strengthens ties by committing to closeness and closeness, identifies their specific needs, and offers concrete solutions resulting from consensus and mutual understanding. As part of this policy, Mercadona cooperates with 762 organizations, to which it donates 23,100 tons of food in 2023.
Likewise, Mercadona continues to develop Trencadís Project, in which people with mental disabilities collaborate on their participation in the workforce. Those who make the decorative murals in the fish section of stores.
Another strategic line Mercadona Social Responsibility Plan Environmental sustainability. To achieve this, Mercadona has its own Environmental Management System, which focuses on 3 main axes: sustainable production, circular economy and decarbonization. These 3 axes include specific lines of action such as logistics optimization, energy efficiency, animal welfare and waste prevention, management and recovery. In this sense, Mercadona stands out together with its suppliers. Sustainable Urban Distribution Project and efforts to improve air quality in cities Through trucks and vans powered by cleaner and more efficient technologies.
Considering the sustainable mobility of the “boss” (customer), the company is alreadye 1,350 parking spaces with Charging Points for Electric Vehicles (PCVE) in the car parks of more than 500 stores. Mercadona, which started the installation of these charging points in 2017 with the implementation of the Efficient Store Model, plans to increase this figure in the coming years. It will continue the same way It installed solar panels in its stores as an example of its commitment to investing in renewable energy.