Mercadona introduces a new anti-wrinkle formula in its perfumery range
Mercadona continues to expand its perfumery lineup with fresh products. After recent launches featuring lavender-scented perfumes, creams, and body oils, the retailer is now highlighting a new anti-wrinkle cream. Available on shelves for just a few weeks, this facial care item blends seawater-derived ingredients commonly found in high-end cosmetics with a price point designed to attract practical shoppers.
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Mercadona anti-wrinkle cream
Green Caviar is the new anti-wrinkle cream available at Mercadona. It relies on marine-derived ingredients aimed at supporting mature skin and delivering visible nourishment.
Within its formula is an algae known for anti-wrinkle and antioxidant properties. The star algae is Caulepa lentilliera, believed to renew skin and boost moisture. Niacinamide helps soften wrinkles, while shea butter deeply nourishes. Squalene supports a protective skin barrier, and olive oil provides essential hydration.
The treatment targets mature skin and is formulated to offer extra nourishment without leaving a greasy residue. It is suitable for normal or dry skin types and can be integrated into a daily routine to complement other skincare steps.
Their messaging emphasizes that not all wrinkle creams perform the same, highlighting the importance of choosing a product that suits individual skin needs. Getty Pictures
When should you apply the anti-wrinkle cream for it to be most effective?
The green caviar–based anti-wrinkle cream can be used both in the morning and at night. It fits neatly into a daily beauty regimen, provided the skin is clean before application. Alongside skincare, Mercadona’s perfumery shelves also offer a wide array of fragrances and cleansing products such as gels, makeup removers, and micellar water.
The new Mercadona serum that helps reduce the appearance of wrinkles at an accessible price
Mercadona continues to position its serums as value-driven options for broad audiences. This serum remains a popular choice for those seeking noticeable improvements without a high price tag.
Are anti-aging creams cheaper than 4 euros?
Mercadona’s anti-aging cream is presented as highly competitive in price, available directly from supermarket shelves. Some variants, priced around 3.50 euros, offer refill options to reduce waste and cut costs. This approach also supports lower plastic usage, aligning with sustainability goals.
It smells like a luxury perfume but is actually a budget-friendly option from Mercadona.
Mercadona’s fragrance-inspired branding extends to affordable cosmetic products, showing how premium impression can accompany practical pricing.
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Mercadona perfumery innovations
Within Mercadona’s perfumery division, new products arrive at highly competitive prices. Some lines are limited editions that appear for only a few months, so shoppers should act quickly if they don’t want to miss out.
The above materials reflect Mercadona’s ongoing push to balance accessible pricing with cosmetic efficacy, drawing on marine-derived ingredients and plant-based nourishing agents. These trends are supported by broader industry movements toward sustainability, refillable packaging, and transparent ingredient storytelling, which help shoppers compare value and performance across brands. [Citation: Mercadona product brief, internal marketing notes]