For the second year in a row bonny banana manages to get the seal Flavor of the Yearthus reaffirming the company’s efforts to position its product as a taste reference among consumers. The company focused its efforts on developing a premium product that is different in terms of taste and quality in line with consumer demands. As a result, the product contains an intense taste and aroma that seduces the palate. Consumers who trust the Bonnysa brand every day when buying bananas.
Bonnysa, which produces 100% on the island of Tenerife, unique farming system The island, where all production is carried out in greenhouses, has efficient irrigation and humidity systems, a highly sustainable guide cable system that allows bananas to be transported from the crop to the warehouse, and the handling of the product is minimized. There are also maturation rooms on the peninsula to prepare the product at the most suitable point, and these are all essential elements to offer a superior quality product, which the company follows under strict production and quality controls. More than 10 million kg are currently producedOne of the main banana producers in the Canary Islands.
As noted Jorge I. BrotonsCommercial Director: “The renewal of the Taste of the Year title, together with the three stars of the Taste Award, tells us that we have a brand. high value added productThe fact that the consumer recognizes it and that its taste, which is indispensable for our industry, is unique. we can We offer quality and taste 12 months of the year“To position ourselves as a recognizable brand in the minds of the consumer and all this is due to the hard work done by our teams and this recognition shows the dedication and enthusiasm with which we work at Bonnysa.”
The methodology used by Flavor of the Year allows a panel of regular consumers of the category to test and evaluate different aspects of the product such as texture, flavour, aroma, overall impression, score each section and provide their subjective impressions and remain anonymous about the product being analysed. Bonnysa banana stood out especially with its balance in all sections. Exceptional results were achieved, with very positive subjective ratings for flavor and texture.