Repsol opens a new store war of Prices at gas stations. The oil company, the largest on the Spanish market, is launching a commercial offensive by temporarily doubling the discounts it has applied to its service station network since last April. Discounts up to 40 cents per liter. It’s a change for the company after the increase in fuel prices over the summer.
Repsol launched a new series of special and special discounts last April, revolutionizing its discount strategy, withdrawing the general 10 cents per liter discounts it had maintained since the beginning of the year (after the end of the Government’s mandatory 20 cents discount). Increasing savings for customers contracting other energy services from the group, such as electricity, gas, heating, electric mobility or solar self-consumption.
The company has decided to double its costs for September, following the end of the high season of car travel for the summer holidays. From Wednesday to October 15, the Group will offer discounts of between 10 and 40 cents per liter of fuel for users of Waylet’s payment system and up to 100% on charging electric vehicles, depending on what other energy services each driver has.
Only customers at gas stations will be able to get a 10 cent discount per liter if they pay with Waylet; 20 cents for drivers contracting electricity supply; 30 cents for electricity and heating users; 40 cents for those who have signed the electricity, heating and self-consumption service contract.
Savings from this system can be used at Repsol service stations and electric charging points, invoices from the electricity and gas supplier, purchase of butane cylinders, diesel fuel, or future payments at any of the 4,400 commercial establishments. It is connected to the Waylet network.
Pressure on competitors
Led by Josu Jon Imaz, the company is shaking up the gas station market with a savings strategy aimed at increasing customer loyalty by becoming the sole provider of energy services. Repsol is pressing big competitors in the gas station business, such as Cepsa, BP or Galp, to enable new discounts.
cesa Since April, the new Cepsa GOW loyalty program has been offering loyal customers a discount of between 5 and 6 cents, depending on the type of fuel, and discounts on purchases from 40 different companies such as Amazon, Ikea or El Corte Inglés. Blood pressure The My BP loyalty program offers its customers deferred discounts from 3 cents per liter on all refueling, to 8 cents per liter on BP Ultimate type fuels.
Over the summer, fuel prices increased for two consecutive months each week, while major oil companies kept their discounts, but started another kind of trade war among their customers, offering more than one million prizes in different draws. Euro for lifetime free refueling.