Chocolates Valor expands in Basque Country

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Chocolate enters Valor Basque Country with a chain of chocolate shops. The La Vila company announced the opening of the facility this Friday. first establishment in this autonomous community that will be at the heart of victory.

In this way, the company operating Pedro Lopez already has a sum 34 chocolatiers According to information provided by the firm itself, 27 of these are company-owned, while the other seven are operated under a franchise regime, distributed between Spain and Andorra.

On this occasion the location chosen as the location of the new chocolate shop 238 square meters in the pedestrian center and commercial and 70 person capacity. In parallel with the last openings, the chocolate store presents itself with its renewed design, which is dominated by brown tones, creating a warm and bright environment, evoking the universe of the brand. In addition, the large table area and large window facing the street will allow visitors to enjoy the liveliness of the city.

With this opening, Chocolates Valor, A new impetus to this line of businessor – although the most important remains the sale of tablets and cocoa powder through commercial establishments – especially in the northern region of Spain.

Pedro López, chairman of Chocolates Valor. RAFAEL ARJONES

The leader in dark chocolate, almond chocolate, sugar-free chocolate and drinking chocolateAll of the brand’s products are produced at the Vila Joiosa and Ateca factories in Zaragoza. The company has 140 years of historyIt closed the 2021-2022 fiscal year with revenues close to 2020. 127 million € and production is around 21,500 tons.

exportGrowing 20% ​​was vital to achieve these results in a challenging environment marked by rising costs and tensions in the supply chain. He particularly drew attention to developments in countries such as the USA, Canada or Chile, as the company highlighted when reporting its results a few months ago. In total, its products are exported. More than 60 markets.

The company highlights its leadership in Spain in high value-added segments, especially in high cocoa, sugar-free and hazelnut bars, as well as the hot chocolate segment.

Also, the company owns the trademarks. small bones And TokkeIt currently has a 15% share in the chocolate snack market with over 4,000 tons of product sales.

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