Five tips for successfully moving your business to foreign markets

Only about 68% of the companies operating in their own country do not export because they do not know how to do it. This information was provided by Miguel Ávalos, Group Head of EMEA, B2B Marketing for Commerce and Vertical Programs at Google. The good news is that most of the information a company needs to internationalize can be found on the Internet.

“The first big question a company should ask itself is: where should I start?” Ávalos said. says. The answer depends on factors such as the potential of the target market, competition or regulation. Every market is different, and to be successful in international expansion it is essential for a company to consider the characteristics of each country. Google has identified four aspects that vary from site to site to evaluate: localization—which includes not only translating your texts but also adapting them to each location’s language—customization of payment instruments, customer and competitiveness in terms of logistics that meet potential customers’ expectations.

When it comes to marketing, when a business goes international, it must tailor its campaigns to cover both global and local coverage. Ávalos also recommends Market Finder, a tool developed by Google; because the volume of searches performed by the company allows it to determine business trends around the world and the prices paid for ads. there is demand for a particular product. In this way, Market Finder can help determine where a business idea has the highest chance of success and puts at your disposal the necessary resources to comply with legislation, logistics, marketing…