News outlets noted a shift in Apple’s online presence for Russia. A correspondent observed that the official Russian section of Apple’s site appears no longer to be actively updated. The reporter reported that the site’s homepage now redirects or loads a Russian language page labeled Technical Support, which provides reference information about issues affecting a range of Apple devices.
Users attempting to reach apple.ru may encounter a page that no longer resembles a standard storefront or product catalog. The cause behind this change was not disclosed publicly at the time of reporting, and there were no official statements from Apple issued on the matter yet.
As of the date of the report, the Russian Apple site had not been updated since March 2022. Only information about the two year old product lineup remained accessible on the homepage, including descriptions of the iPhone 13 and 13 Pro series, Apple Watch Series 7, AirPods Max, and other items that were once highlighted for Russian readers.
Apple’s most recent product event reportedly occurred on September 12, 2023, where announcements included devices such as the iPhone 15 and iPhone 15 Pro, along with the Apple Watch Series 9 and Apple Watch Ultra 2.
Industry commentators noted a potential gap between new product introductions and what is publicly available on the Russian site, raising questions about regional content management and how official information is presented to Russian-speaking users.
Analysts and readers looking for current official messaging are advised to monitor corporate communications from Apple and rely on broader regional pages or support channels for up-to-date guidance on devices and services. Attribution: coverage compiled from multiple tech news outlets with separate reporting from local observers.
In the absence of fresh updates on the Russian site, users may still seek support through the global Apple portal or regional pages that remain active in other languages, while noting that some product specifics and launch timelines for the Russian market could differ from those in other regions.
For readers seeking context, the situation underscores how a multinational company structures its regional digital presence and how changes to homepages can reflect strategic shifts, localization commitments, or regulatory considerations.