iPhone
Apple unveiled four new iPhone models during its fall hardware showcase: the refreshed base iPhone 14, the larger 14 Plus, and the advanced iPhone 14 Pro alongside the Pro Max. These devices expand the family first introduced last year, adding notable improvements across cameras, batteries, and display technology. [Apple Event 2024]
The lineup also marked a shift away from the older mini form factor, replacing it with larger options that emphasize screen real estate. The base iPhone 14 and iPhone 14 Plus retain familiar design language while delivering upgraded internals. The iPhone 14 Plus features a 6.7-inch display, stacking alongside the 6.1-inch iPhone 14. On the camera front, all models benefit from enhanced optics to capture brighter, more detailed imagery with reduced noise in varying light conditions. The front-facing camera gains autofocus for crisper selfies and video calls. Both the front and rear cameras continue to offer 12 megapixels as their core resolution. [Apple Event 2024]
Pricing starts with the iPhone 14 at $799, and the iPhone 14 Plus carries a modest premium of about $100. The standard notch remains, and launch timelines put iPhone 14 availability around September, followed by the 14 Plus in early October. The US market has prioritized sensor and feature upgrades over major physical redesigns, aligning with a broader strategy of offering a broad-screen experience at multiple price points. [Apple Event 2024]
The Pro family introduces a dynamic display concept that shifts with app activity and notifications. This feature, dubbed Dynamic Island, blends hardware and software in a responsive, expanding capsule on the screen. A subtle note is kept for video playback where a darker area may appear during certain viewing experiences. The iPhone 14 Pro and Pro Max showcase a 48-megapixel main camera with improvements across color accuracy and detail. While rumors hinted at 8K video, official specifications keep recording capped at lower resolutions for typical consumer workflows. The Pro models also introduce an always-on display and a new A16 Bionic chip, aimed at smoother performance and efficiency. Availability for the iPhone 14 Pro and Pro Max begins at $999 and $1,099 respectively. [Apple Event 2024]
apple watch
Apple announced a milestone product in its smartwatch lineup: the Apple Watch SE, positioned as the most affordable model to date with a larger screen and a built-in emergency SOS feature for quicker access to help. Pricing starts around $249. [Apple Event 2024]
In the higher tier, Apple Watch Series 8 brings enhanced health sensors and performance improvements without a dramatic exterior shift from Series 7. The sensors enable temperature monitoring updates at regular intervals, with a focus on detecting potential health events. The device gains an improved activity and training suite, and the operating system receives expanded watch faces and fitness applications. GPS is standard, and the cellular variant supports international roaming. Launch is planned for mid-September with price points ranging from $399 to $499. [Apple Event 2024]
Anticipation also surrounded the Apple Watch Ultra, described as a rugged option for extreme sports enthusiasts. Built with a titanium case and tougher bands, Ultra targets durability comparable to high-end sports watches. In practice, it strengthens endurance in demanding environments and offers enhanced weatherproof communication through cellular connectivity and reinforced audio capabilities. A built-in compass adds navigational utility for outdoor activities. [Apple Event 2024]
These models arrive on shelves in late September, with the Ultra series positioned at approximately $800 in the market. [Apple Event 2024]
The wearable family is designed to complement the iPhone experience with seamless health tracking and safety features, while embracing rugged use cases for athletes and outdoor enthusiasts alike. [Apple Event 2024]
AirPods
Apple also expanded its audio lineup with AirPods Pro 2, a refinement of the previous generation that aligns with ongoing noise cancellation improvements and an updated H2 processor. Battery life has been extended, delivering superior endurance on a single charge. The six-hour baseline listening time marks a notable gain, with the charging case boosting total usage to around 30 hours. [Apple Event 2024]
Additional touches include a redesigned ear tip size labeled XS and a tactile volume control sensor for quick adjustments on the go. The new AirPods Pro 2 are priced at around $250 and are scheduled to ship starting September 23. [Apple Event 2024]