Apple plans to unveil the iPhone 15 through a live online event, while also offering a progressive on site enrollment process at its Apple Park campus. In addition, the company intends to open demo zones for journalists and bloggers at the center, as reported by Bloomberg contributor and tech insider Mark Gurman. The simultaneous online and in person approach signals Apple’s preference for controlled, streamlined communication during a major product launch.
Gurman notes that those invited to Apple Park will view the presentation together with those who stream the event on Apple’s official site or other platforms. After the video broadcasts, members of the press and influencer communities will have the opportunity to observe the new devices up close and pose questions to company representatives in a dedicated promotion area designed for this purpose. The setup ensures that media attendees can engage directly with executives and product teams in a structured environment after the main presentation.
This approach gives Apple a tight grip on how information is shared during the event. By coordinating the timing of announcements, incorporating digital effects, and ensuring smooth transitions between segments, the company can minimize surprises and maintain a polished narrative for audiences watching from Canada, the United States, and beyond. The format also supports a seamless experience for reporters and bloggers who are synthesizing the event for their audiences in real time.
Industry chatter centers on a lineup that could include four new iPhone models: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. In addition, Apple is expected to introduce the next generation of the Apple Watch, with Series 9 and a second generation Watch Ultra likely to be announced. Based on prevailing rumors, the event is anticipated to take place on September 12, positioning Apple to showcase a broad ecosystem update alongside the iPhone family. The timing also aligns with the company’s strategy of refreshing wearables and expanding health and activity features across devices.
Beyond the primary device lineup, observers expect Apple to highlight software and services enhancements that complement the hardware refresh. Practical improvements in camera systems, processing power, battery life, and display technology are often central to these September launches. For industry watchers in North America, the event signals how Apple plans to balance flagship product upgrades with value stories around sustainability, accessibility, and seamless integration with other Apple products and services.
Meanwhile, the broader global mobile market continues to watch Apple closely, along with competitors who are preparing their own responses. For Canadian and American readers, the event underscores how Apple’s ecosystem influences consumer choices, carrier partnerships, and app developers who tailor experiences for iPhone and Apple Watch users. The company’s online and physical presence at Apple Park also illustrates how major tech brands blend immersive demonstrations with scalable digital distribution to reach a wide audience.
Fans and analysts alike will be listening for details on price, storage options, and any potential shifts in the product family’s naming or design language. Apple’s emphasis on a cohesive device lineup, coupled with a renewed focus on wearables, could shape consumer expectations for the coming year. As with prior launches, the event is likely to generate significant media coverage, social conversation, and retail interest as customers weigh their upgrade options and explore new capabilities across the iPhone and Apple Watch ecosystems. Market observers in both the United States and Canada will be paying close attention to how Apple positions its latest hardware for everyday use, professional workflows, and fitness or health tracking in the era of increasingly connected devices.