Elsa Hosk Embraces Red Carpet Glamour and a New Brand Venture
Swedish model Elsa Hosk, known for her long-running role as one of Victoria’s Secret’s most enduring faces, continues to capture attention across the fashion world. In a recent visual spread, she unveiled a new shoot that highlights her signature style and affinity for high-end jewelry. The images circulated on social media, including Instagram, where the model’s evolving collaboration with a luxury jewelry house drew praise for its bold color palette and polished aesthetics.
The shoot showcases Hosk in a striking red heart bra paired with satin panties, a combination that emphasizes both elegance and modern sensuality. Accessories from the jewelry brand—gold bracelets and accompanying earrings—provide a luxe finishing touch. Her hair features soft, cascading waves, while the makeup leans into a confident, vivid red lip that complements the ensemble. The overall look is designed to convey confidence, femininity, and a refined sense of style.
Elsa Hosk remains actively engaged with the camera, regularly appearing in high-profile photo sessions and on red carpets around the world. Earlier this year, she announced a new venture in fashion: Helsa Studio, a clothing line inspired by her Swedish roots. The brand name reflects a personal homage to health and well-being, aligning with Hosk’s public enthusiasm for wellness and balanced living.
“Helsa is my message to Scandinavia and a nod to the heritage I carry from growing up there,” Hosk explained. “The collection draws on feminine strength and a deep appreciation for nature. Fabrics, colors, and silhouettes are chosen to echo my most-loved staples that accompany me during time spent on the archipelagos near Stockholm.” The designer’s behind-the-scenes notes reveal a focus on versatility, comfort, and contemporary elegance that resonates with a broad audience of fashion enthusiasts. [citation]
In past projects, Hosk has been photographed with items from various high-profile brands, underscoring her ability to merge commercial appeal with editorial flair. Her ongoing collaboration with a renowned jewelry line and the launch of Helsa Studio together illustrate a multi-faceted career that spans beauty, fashion, and entrepreneurship. The public often takes note of how she balances red-carpet moments with thoughtful, understated branding—an approach that keeps her relevant across multiple fashion cycles. [citation]