Victoria’s Secret favorite Elsa Hosk recently shared a swimsuit series on Instagram, a platform owned by Meta, which has sparked discussion in several markets. The photos feature Hosk in a tiny white bikini with a ribbon motif, her hair left naturally flowing and makeup kept to a minimum. The reception from some fans was mixed, with comments suggesting the model appeared far thinner than expected and prompting questions about health and appetite.
Elsa Hosk has maintained a high-profile presence in the fashion world for years, balancing editorial shoots with red-carpet appearances. In her personal life, she has been open about the joys of family in recent years, including her relationship with British businessman Tom Daly since 2015 and the birth of their daughter, Tuulikki Joan Daly, in early 2021. This milestone has coincided with a broadened public interest in how Hosk manages career, family, and health on the road between shoots and press commitments.
Beyond modeling, Hosk continues to expand her creative footprint. Last summer she announced the launch of Helsa Studio, a fashion line whose name draws from the Swedish word hälsa, meaning health. The initiative signals a shift from being seen purely as a model to being recognized as a brand creator with a clear wellness-inspired angle. Helsa Studio positions itself within a busy market of wellness-informed fashion, aiming to offer pieces that blend style with practical comfort for everyday wear.
In addition to her own venture, Hosk has engaged with a range of brand partnerships and collaborations. There have been moments where she has aligned with Russian fashion labels and accessories, highlighting the global reach of her brand portfolio. Notably, she has been associated with high-end accessories, including bags that attract attention on social media and in fashion circles. Recent sightings include a luxe bag from a premium retailer with a substantial price tag, underscoring the aspirational aspect of her public persona while reinforcing the importance of curated, statement accessories in contemporary styling.
Hosk’s public narrative also touches on the broader dynamics of fitness-inspired aesthetics in media. Public discourse around weight and body image remains a sensitive topic in fashion and entertainment, with fans and followers often weighing in on social media about appearance changes after major life events or intense work schedules. The conversations surrounding her weight appear to reflect wider conversations in the industry about health, body positivity, and the pressures that public figures face to align with evolving beauty standards. These discussions, while sometimes heated, contribute to the ongoing dialogue about well-being as it intersects with professional demands.
As a multifaceted figure, Hosk continues to use her platform to share glimpses of her life, career, and ventures. Her ongoing projects—ranging from modeling assignments to entrepreneurial efforts—illustrate a broader trend of models expanding into brand development and lifestyle empowerment. Through Helsa Studio and various collaborations, she remains a prominent voice in discussions about fashion, health, and personal authenticity in a global marketplace, continually shaping how audiences perceive modern modeling careers and the potential for brand ownership within the industry.