Elsa Hosk Debuts Helsa Studio Campaign Images
Victoria’s Secret Angel Elsa Hosk has released the first images from the new Helsa Studio campaign. The model shared the photos on Instagram, a platform owned by Meta, a company that has faced various global controversies in recent years. The post highlighted a collaborative moment between Hosk and the photographer behind the shoot.
In the captions, Elsa Hosk credited Ukrainian photographer Yulia Gorbachenko as her favorite collaborator. The imagery showcases Hosk in a white knitted suit, a backless dress, a puffed-sleeve mini, and a bustier. Her hair appears in a sleek low bun, complemented by bold red lips to complete the timeless look.
The campaign arrives as Hosk continues to align with and support fashion labels across the region. Earlier in the year she appeared in promotional content for a standout bag collection featuring metallic finishes paired with a modern silhouette. In those looks she wore silver jeans, a turtleneck sweater, and a relaxed white jacket, presenting a chic, contemporary aesthetic.
Elsa Hosk remains an active figure in the fashion industry, frequently participating in photoshoots and red carpet appearances. Earlier this year she announced a new venture in fashion by introducing Helsa Studio, a label inspired by the Swedish term hälsa, which translates to health. The brand aims to reflect a blend of wellness and style, aligning with Hosk’s personal ethos and public persona.
Prior to the Helsa Studio launch, Hosk was photographed in a separate shoot on a balcony in Courchevel, delivering another glimpse of her signature style in a wintery setting. The recurring theme across these projects is a focus on clean lines, sophisticated tailoring, and a modern, accessible elegance that resonates with fans and peers alike.