Elsa Hosk, the renowned Swedish model who once graced the Victoria’s Secret runway, has shared a fresh set of vacation photos. The snapshots appeared across her social channels, giving fans a glimpse into her sun-soaked getaway.
At 34 years old, Hosk posted a sequence of images featuring herself in a tiny pink bikini adorned with a delicate floral print, complemented by a pair of matching sunglasses. The photos capture a sunlit aesthetic with soft, light curls framing her face as she enjoys a chic, seaside vibe. The shoot appears to have been staged aboard a yacht off the coast of Spain, offering a glamorous backdrop of deep blue water and bright skies.
Earlier this year, Hosk announced the launch of Helsa Studio, a clothing line she developed with her signature blend of practicality and style. The brand name draws from the Swedish word hälsa, which translates to health, reflecting a philosophy that values well-being and vitality as essential elements of everyday fashion.
Hosk has described Helsa as a love letter to the Nordic region where she grew up, a homage to nature, and a celebration of female strength and beauty. The collection draws inspiration from items she loves to bring when spending time on coastal islands near Stockholm, translating those memories into fabrics, color palettes, and silhouettes designed for versatile, carefree living without sacrificing polish.
In reflecting on her creative direction, Hosk emphasizes a modern approach to wardrobe that blends comfort with statement pieces. The Helsa line aims to balance easy, travel-ready outfits with refined details, offering options that work just as well for a day by the water as they do for casual city scenes. Fans can anticipate a line that speaks to coastal life, sunlit days, and the quiet confidence that comes from wearing clothes that feel authentic and well considered.
Earlier reports also noted that Hosk recently shared new bikini photos, continuing to captivate followers with her signature blend of beachy glamour and poised elegance. The star continues to leverage her platform to highlight both her modeling heritage and her evolving fashion ambitions, inviting audiences to join in the evolution of Helsa Studio and the lifestyle it seeks to represent.