Bella Hadid, now 25, continues to captivate audiences as the face of Victoria’s Secret recent advertising. The brand shared striking visuals on its official social channels, showcasing the model in a fresh chapter of the Very Sexy Collection campaign.
In this new campaign, Bella Hadid stars in an array of bold looks that highlight Victoria’s Secret lingerie with contemporary flair. One image captures her in a delicate lacy blue ensemble, posed gracefully on a bed adorned with leopard-print bedding that adds a touch of wild elegance. Another shot features a bodice top paired with a vivid fuchsia thong, underscoring the collection’s playful, confident energy.
The initial weeks of summer proved busy for Hadid, who balanced multiple high-profile assignments. She contributed to film and fashion moments, appeared in runway presentations for new lines from Marc Jacobs and Balenciaga, and graced the cover of a major Spanish edition of Vogue. Her collaborations extended across campaigns for Balenciaga, Michael Kors, and Victoria’s Secret, reinforcing her status as a leading figure in contemporary fashion. Additionally, she has ventured into digital artistry with the NFT project CY-B3LLA, a collection of 11,111 coins reflecting stylized 3D scans of her likeness, signaling a crossover between fashion and digital collectibles that resonates with a generation of fans and collectors. [Source: brand official announcements and contemporary fashion press]
Media coverage has also touched on what Western stars wear from diverse brands, a topic often explored in industry circles. The conversation around celebrity style includes clarifications about brand associations and regional collections, helping audiences understand where a look originates and how it fits into a global fashion narrative. [Industry coverage notes and brand press statements]