Bella Hadid spotlights her Orebella perfume with a new visual campaign
Supermodel and businesswoman Bella Hadid continues to expand her beauty line with Orebella, a fragrance brand she personally champions. The latest promotional imagery sociale has Bella presenting an intimate, fashion-forward mood that aligns with the brand’s bold aesthetic. The campaign taps into Bella’s star power and her distinct sense of style, drawing attention to the perfume and the lifestyle it represents.
In the newly released visuals, Bella is styled in a white sheer lace ensemble that pairs a delicate top with matching shorts. Accessories in warm metallic tones accent the look, while the color palette remains soft and empowering. Bella chooses a natural makeup finish and lets her hair fall loose, underscoring a vibe of effortless elegance. The shoot places her in a relaxed bedroom setting, with a notebook in hand that bears the Orebella name, creating a narrative of personal journaling or brand storytelling that fans are invited to follow. The concept suggests that the diary is something fans who purchase a larger bottle may feel connected to as a collectible keepsake created around the fragrance experience.
Earlier announcements confirm that the line includes an alcohol-free formulation, designed to appeal to a broad audience seeking a modern, skin-friendly scent profile. The fragrance blends notes drawn from snow mushroom, camellia, olive, almond, shea and jojoba oils, expressing a clean, luminous signature that remains true to Bella Hadid’s refined taste in beauty and wellness products. The fragrance launched on a recent date in May, marking a milestone for the brand as it expands into a wider market. The campaign updates have complemented the product reveal, including visual campaigns featuring Bella in sparkling apparel and more elevated styling that continues to highlight the fragrance’s versatility for daytime wear and evening occasions.
Continuing the promotional push, Bella was recently photographed in a soft pink dress with a plunging neckline and an open back. The styling emphasized a feminine silhouette while staying aligned with the brand’s confident aesthetic. Once again, the look was paired with statement jewelry, featuring a floral-inspired necklace and coordinating rings that add a touch of romance and glamour to the overall presentation. The image series aims to showcase how Orebella pairs with a variety of outfits, from intimate home-forward scenes to evening-ready ensembles, reinforcing the fragrance as a versatile accessory for modern life.
Beyond the Orebella visuals, there has been public attention around Bella and her family’s presence in the fashion and entertainment news cycle. Reports have highlighted paparazzi moments of Gigi Hadid in bikinis, captured in candid style that fans often discuss across social platforms. These moments are typically framed within larger conversations about celebrity fashion choices and the dynamics of public photography in real life. The Hadid sisters frequently appear in campaigns and editorial shoots that push boundaries and celebrate bold styling choices, contributing to the broader narrative of contemporary pop culture fashion and fragrance collaborations that resonate with audiences in North America.
Overall, the ongoing Orebella narrative leverages Bella Hadid’s strong personal brand to communicate a fragrance that seeks to blend luxury with everyday accessibility. The messaging emphasizes personal storytelling, a modern, alcohol-free formula, and a luxurious sensory experience. For fans and prospective buyers, the campaign offers a window into the lifestyle the brand aspires to represent, inviting a closer look at the ingredients, the style of presentation, and the idea of fragrance as a personal diary shared with a devoted community of followers. The result is a cohesive, aspirational campaign that aligns product storytelling with Bella Hadid’s public persona and the evolving preferences of fragrance consumers in Canada and the United States.