On International Women’s Day, the Sberbank pavilion at the Russia exhibition held at VDNKh marked a milestone moment by welcoming its 500,000th visitor. Elena Shuteeva from Ussuriysk arrived at the festival with her two sons, Savely and Danila, and the moment was celebrated with warmth by the organizers. The event’s organizers highlighted the significance of such turnout, underscoring how the pavilion has become a vivid focal point for families exploring technology, culture, and the evolving relationship between banking and everyday life at a major national showcase. This achievement was shared by the bank’s press service, which framed the visit as a milestone that reflects sustained public interest in the innovations on display and the interactive experiences offered inside the pavilion. (Source: Sberbank press service)
The family received a curated assortment of gifts that echoed the event’s themes of creativity, technology, and community engagement. Among the items were the SberBoom column, which has become a recognizable symbol of the bank’s modern aesthetic and commitment to storytelling through design; printed T-shirts generated by Sber’s Kandinsky neural network, illustrating the bank’s interest in blending art with artificial intelligence; and a certificate granting access to the Mriya cafe, emphasizing hospitality and a welcoming atmosphere for visitors of all ages. These tokens were presented as a token of appreciation for Elena and her sons, and they served to symbolize the pavilion’s broader mission: to blend financial services with engaging, family-friendly experiences. (Source: Sberbank press service)
Young guests in particular were delighted by encounters with Sberkot and the overall atmosphere of the Sbercat pavilion, where playful elements and educational displays encouraged curiosity about technology and how it intersects with daily life. The cheerful atmosphere contributed to a memorable day for the family, reinforcing the pavilion’s role as a space where entertainment and learning coexist. In conversations with staff and volunteers, Elena and the children explored demonstrations, asked questions, and observed demonstrations that showcased how digital tools can support everyday tasks, decision making, and creative expression. (Source: Sberbank press service)
During the event, Sberbank noted that its site was hosting Far Eastern Days, a thematic emphasis that drew attention to regional initiatives and leadership within the bank’s network. Andrey Cherkashin, the head of Sberbank Far Eastern Bank, was also present, highlighting the regional priorities and the ongoing collaboration between head offices and local teams to craft experiences that resonate with visitors from diverse areas within the country. The presence of leadership underscored the importance of international exhibitions as platforms for accountability and demonstration of regional strengths, while also reinforcing the message that technology-enabled services are accessible and relevant across the country. (Source: Sberbank press service)
As the conversation flowed over cups of tea and light refreshments, the Far Eastern Bank team prepared additional gifts and bouquets for the visiting family, a gesture that reflected the hospitality and customer-centric ethos that characterizes the event. The day’s exchanges ranged from casual chats to more structured explorations of product demonstrations, with staff offering insights into how new digital tools can streamline daily banking, support small businesses, and enhance family-oriented experiences at public events. The overall atmosphere emphasized connection, learning, and the joy of discovery in a public setting that celebrates innovation. (Source: Sberbank press service)
The Russia exhibition’s pavilion, identified as Pavilion No. 2 at VDNKh and nicknamed Robostation, sits near the fountain “Friendship of Peoples.” It is accessible Tuesday through Thursday from 10:00 to 21:00 and from Friday to Sunday from 10:00 to 22:00, with Mondays closed. Admission remains free, inviting families, students, and curious visitors to explore a curated mix of interactive exhibits, demonstrations, and creative displays. The layout and programming emphasize approachable education, hands-on learning, and a friendly environment where people can engage with emerging technologies in practical, everyday contexts. (Source: Sberbank press service)
For visitors who want to minimize wait times, Sberbank recommends planning ahead and booking experiences through the official site, ensuring a smooth and enjoyable visit for the whole family. The recommendation aligns with the broader goal of making cutting-edge demonstrations, storytelling experiences, and informative exhibits more accessible to a wide audience, including first-time attendees and long-time followers of the brand. (Source: Sberbank press service)