In recent years, MTS has grown into more than a traditional telecom provider by building a broad digital ecosystem. The company is creating a comprehensive platform that weaves together a wide range of apps and services, inviting users to manage everyday digital activities within a single, convenient environment. This approach keeps customers engaged with a connected suite of offerings, reducing the need to move between separate services.
Initial results show steady expansion of the ecosystem’s reach. The user base has increased as more subscribers explore bundled, value‑driven solutions that streamline daily life. The momentum points to a continued shift toward a unified experience across entertainment, media, mobility, and essential digital needs, with growth anchored to an integrated account that users rely on daily.
Leadership emphasis highlights several growth drivers, notably the role of non‑telecom services. Offerings such as mobility logistics, cloud‑based productivity tools, and streaming entertainment broaden the ecosystem’s appeal and attract a wider audience. This diversification helps users connect their entertainment, travel, and everyday digital requirements under one account, strengthening long‑term loyalty to the brand.
Looking forward, the strategy includes expanding premium tiers by applying insights gained from mobility initiatives like on‑demand transport options. These moves aim to deepen engagement with high‑value users who expect seamless access to services, while enhancing the ecosystem with loyalty rewards and consolidated billing. The plan focuses on creating more touchpoints where customers interact with multiple services in one place, making a single account the hub of daily digital life.
As part of its open ecosystem approach, MTS plans to widen its subscriber base through new products and partnerships in the near term. The aim is to accelerate cross‑selling, reduce onboarding friction, and sustain growth through a continually expanding catalog of services. This approach positions MTS not merely as a telecom provider but as a central hub for digital living, driving growth through collaborations and innovative offerings across music, video, shopping, travel, and practical digital services.
Survey findings from market research reveal how subscribers prioritize core ecosystem offerings. Music streaming and online cinema services rank highly, with many users naming these options as frequent choices. Online shopping and service reimbursements also show strong engagement, reflecting a preference for multi‑service platforms that consolidate entertainment, media, and practical purchases under one digital umbrella. These trends help explain why the ecosystem strategy resonates in today’s market and what it means for long‑term customer value and loyalty.