According to official communications from the company, a strategic alliance has been formed between the MTS ecosystem and the Etalon development group. The agreement outlines joint efforts to digitalize construction and operation workflows for facilities including Etalon’s projects, while also promoting the jointly developed technologies and products to international markets. [Citation: MTS press service]
The document was signed by Vyacheslav Nikolaev, President of MTS, and Gennady Shcherbina, President of the Etalon Group, signaling a shared commitment to accelerating the adoption of digital solutions across housing and real estate development in Russia and beyond. The strategic collaboration aims to leverage the strengths of both organizations to deliver integrated, smart-building capabilities that can scale across regions and attract foreign interest. [Citation: MTS press service]
Nikolaev highlighted two clear observations guiding the partnership. First, a substantial portion of housing construction is taking place in Russia, and second, the degree of digitalization within these residences remains low. He noted that current estimates place the digitalization rate at under four percent, underscoring the opportunity for a leading digital company and a leading developer to join forces in creating, refining, and distributing digital products and information about smart homes. [Citation: MTS press service]
The executives emphasized that both parties are already working independently in this domain, which positions them well to co-create offerings that will find strong demand in the market. The collaboration is designed to bring together their respective know-how to deliver a product portfolio capable of meeting the needs of modern residents and property operators. [Citation: MTS press service]
Existing joint initiatives between MTS and Etalon have yielded tangible tests of their approach. One notable project is the Silver Fountain residential complex, already in operation and equipped with digital building management services. This development features a unified IT and telecom backbone, automated access control, dispatch capabilities, video surveillance, and systems for collecting and transmitting readings from water and electricity meters. [Citation: MTS press service]
Shcherbina remarked that the digitalization journey began in 2012, driven by internal efforts and the collaboration of industry colleagues. As the company expanded more aggressively into regional markets in recent years, it recognized the need for a robust partner. The process of identifying a suitable ally did not take long, and a long-standing relationship with MTS was enhanced, though initially progressing in smaller steps. He expressed optimism about the Silver Fountain project as a successful pilot that has laid the groundwork for broader rollout and scale. [Citation: MTS press service]
The future plans envision the MTS-Etalon solutions being deployed in ongoing construction projects. The smart buildings will be outfitted with advanced communication networks, enhanced security, modern access control, integrated smart home technologies, and mobile applications offering extensive features for residents. The overarching goal is to deliver a seamless, connected living experience that couples convenience with efficient facility management. [Citation: MTS press service]