MTS has extended its MTS ID solution to customers across all mobile operators, offering a unified authentication option for a wide range of online services and mobile applications, according to the company’s press service. The aim is simple: provide a secure, streamlined login experience that reduces friction for users who rely on mobile devices for daily digital activities. In practice, MTS ID acts as a single account that unlocks access to numerous services within the company’s ecosystem, making the sign-in journey faster and more convenient, especially for those who frequently switch between apps and websites.
From the moment a user is identified, they can enter any MTS service using their phone number associated with any mobile operator. A one-time password delivered via SMS serves as the initial verification step. Once this initial authentication is completed, subsequent sessions across other MTS services and applications occur automatically, without the need to re-enter credentials. This seamless flow is designed to save time and reduce the cognitive load of remembering multiple passwords, which is particularly valuable for busy users who manage several digital tasks on a daily basis. The approach relies on the strength of the user’s mobile identity, reinforcing security while simplifying access to a broad catalog of offerings within the MTS ecosystem.
Since the launch of MTS ID in 2021, the evolution of seamless authorization has steadily gained traction. Users increasingly prefer this login method over traditional passwords and SMS-based codes, recognizing not only the speed but also the reduced risk of exposure associated with reusing credentials across services. In the first quarter of 2023, instances of smooth logins to various MTS services surged by 3.4 times compared with the same period a year earlier, reaching 212.7 million sessions. This growth underscores a broader shift toward frictionless authentication in digital ecosystems, where users expect instant access without sacrificing security. Industry observers in North America and Europe have noted similar trends toward unified identity solutions that minimize password fatigue while strengthening verification processes across platforms.
By the end of March 2023, the MTS ID user base expanded from 70.5 million to 88.2 million within a 12-month interval. Furthermore, the share of MTS ID users among subscribers of major operators such as MegaFon, Beeline, and Tele2 rose to 14.6 percent of the total MTS ID user population, up from 11.7 percent at the end of March 2022. This steady growth reflects increasing adoption across a wider range of mobile plans and networks, as consumers increasingly demand convenient yet secure ways to verify their identities online. The data also signals opportunities for cross-promo campaigns and partnerships that leverage the MTS ID framework to accelerate onboarding, reduce support burdens related to credential recovery, and promote ecosystem-wide engagement across multiple apps and services. As the digital landscape continues to evolve, the trajectory points toward even tighter integration of identity, authorization, and personalized experiences in mobile-first markets, including Canada and the United States, where consumers prize speed and reliability in their online interactions.