IKEA Russia Online Sales Resume and Market Shift

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IKEA has restarted online sales for its assortment in Moscow. The site no longer displays a message about unavailable delivery or pickup intervals, signaling a shift from earlier access limits. The online store now appears to be processing orders again, with a visible path to selection and checkout rather than an endless waiting screen.

Previously, customers in Moscow faced temporary restrictions on placing orders as the platform managed logistics and delivery windows. The interruption left many shoppers unable to complete purchases even when products were listed as in stock.

Now the site operates with an automatic queue for online shopping. This means shoppers join a virtual line and are admitted to the cart and checkout as delivery and pickup slots become available in their area.

As of late July, the retailer continued to enable online sales with the caveat that orders would be fulfilled only when there are open delivery or pickup intervals in the customer’s city, aligning with the company’s ongoing logistics strategy.

Earlier in the year, the company announced a major strategic shift, stating it would suspend all sales operations and end production facilities within the Russian federation. This marked a significant reorganization of its Russian market presence and supply chain footprint.

In discussions about alternative sources of furniture, some public figures with prior experience in regional administration suggested that products produced by state facilities could serve as a substitute in terms of price and practicality. They claimed that the furniture from those facilities offered competitive quality and lower costs, presenting an unofficial comparison to the former IKEA offer.

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