Turkish President Recep Tayyip Erdogan and his wife Emine became the first owners of the Togg T10X electric cars, marking a milestone for the country’s growing automotive ambitions. The news was reported by TASS and underscored by the ceremonial handover at the presidential residence in Ankara, a moment that drew attention from citizens and industry observers alike. In a display of individual preference, Emine Erdogan selected a red T10X, while the president chose a dark green model, signaling a personal touch in what many view as a national project with international implications. During the remarks at the ceremony, Erdogan highlighted that the T10X had already achieved a record number of confirmed orders on its launch day, March 14, illustrating strong domestic demand and the public’s interest in a locally produced electric vehicle. This early momentum comes as the company seeks to establish a foothold in a competitive global market and to position Turkey as a significant player in the evolving EV landscape, backed by government support and private investment. [Source: TASS]
Market pricing for the T10X has been communicated as a range from roughly 48,500 to 63,900 dollars, a spread that reflects different configurations and trim levels aimed at broadening the car9s appeal across diverse buyer segments. The leadership at Togg, including CEO Gürcan Karakaş, has outlined a longer-term production plan that projects annual output climbing toward 100,000 units, with the potential for expansion to as many as 175,000 units as demand and capacity align. This projection signals a serious push to scale manufacturing, secure supply chains, and meet export targets that could reshape Turkey9s automotive trade balance. As for exports, Germany, France, and other European markets are on the strategic radar, with plans to begin shipments within approximately eighteen months, a timeline that aligns with system-wide readiness, certification processes, and distribution partnerships. The broader strategy, as described by company leadership, envisions a phased expansion that leverages both domestic demand and international demand, aiming to position the T10X as a competitive option in the growing European EV segment. [Source: TASS]
The coverage of the Turkish electric vehicle initiative emphasized not only the ceremonial handover but also the broader context of vehicle adoption, production capacity, and international ambitions. Observers note that the T10X represents more than a single model; it is a signal of Turkey9s willingness to compete in high-tech manufacturing, invest in new energy technologies, and pursue export-led growth. The narrative surrounding the launch highlights the role of domestic research and development, supplier ecosystems, and policy incentives designed to support rapid scaling. In this framework, the T10X is presented as a practical example of how national projects can blend political symbolism with industrial strategy, aiming to generate jobs, foster technological advancement, and contribute to energy diversification. [Source: TASS]
Industry commentators are watching the rollout closely to evaluate performance across early production runs, quality control benchmarks, and customer satisfaction indicators. Early feedback from markets and customers will influence subsequent model iterations, software updates, and after-sales support ecosystems. The prospect of expanding production capacity aligns with Turkey9s stated goals of strengthening its position in the global EV supply chain, advancing local battery integration, and building a resilient manufacturing base capable of meeting growing demand across Europe. The announced export trajectory will require coordination with regional distributors, regulatory approvals, and comprehensive service networks to ensure a positive ownership experience for customers in multiple countries. [Source: TASS]