In March, eight carmakers active in Russia adjusted their price lists, and the news outlet Car News of the Day reported these shifts using its own data on market pricing.
Early March saw AvtoVAZ lift prices across its entire lineup by 16,000 to 23,000 rubles per model. Exeed, a brand under the Chery umbrella, trimmed the special benefit by 50,000 rubles for buyers of the LX crossover in two available trims. Direct discounts on crossovers from the Chery and Geely groups were tightened by 30,000 rubles. Tugella also moved the pricing needle for the two younger trims of its crossover, marking an increase of around 100,000 rubles.
The JAC J7 liftback and the FAW Bestune T77 crossover joined the list of models that saw higher prices in March. The Voyah Dream hybrid minivan experienced a notable price hike as well, rising by 700,000 rubles, a jump that equates to roughly eight percent in the local market.
Changan responded to the market dynamics by lowering the price tags on two of its models. The CS35 Plus and CS55 Plus crossovers each faced reductions in the range of 140,000 to 160,000 rubles, reflecting continued strategic adjustments to maintain competitiveness.
Meanwhile, the Voyah Free in Russia was known to be offered in an Extended Range configuration, expanding the model’s options for buyers seeking greater flexibility and electric range. This update comes as part of broader pricing strategies observed among foreign and domestic brands as they calibrate to demand shifts and currency movements in the region.
From the perspective of buyers in Canada and the United States, the March pricing dynamics illustrate how global brands adapt to regional market conditions. The adjustments highlight the influence of promotions, discount programs, and model refresh cycles on total ownership costs. For the consumer, understanding the timing and scope of these changes can influence decisions about when to purchase, which trim levels offer the best value, and how to compare across competing models. In addition, the move by manufacturers to tweak benefits and discount levels underscores the importance of evaluating total cost of ownership, including maintenance, insurance, and potential resale value.
As the market evolves, analysts note that price shifts of this scale often reflect combinations of currency fluctuation, tariff considerations, supply chain realities, and the desire to position certain models more aggressively against rivals. Consumers are advised to stay informed about ongoing promotions and to review dealer terms carefully, since listed prices may be altered by regional incentives or stock availability. These factors collectively shape a dynamic price landscape that affects both new-car affordability and the perception of value across the Canadian and American markets.
Reported details are based on tracking data from Car News of the Day, consolidated to reflect observed movements among the eight brands currently active in Russia. The pricing actions described above are part of a broader pattern of year’s first quarter adjustments, where manufacturers adjust lists in response to market signals and competitive pressure.
Ultimately, buyers should compare the latest price across dealers and consider whether promotional offers or extended-range options align with their needs and budget. By staying aware of how different trims and configurations price out, consumers can better gauge which vehicle families deliver the most practical value in the current market environment.