Lada Granta Classic ’22: Pre-orders Open for Budget Family Amid Volga Plant Production
The Volga Automotive Plant has started inviting Lada dealers in North America to place pre-orders for the Granta Classic ’22, the official designation for the budget line meant to address tight market conditions. Dealers can select specific configurations and quantities, and each car center independently decides how many cars it will sell, a common practice designed to match local demand with factory supply.
Production of the Granta Classic began on June 8, and according to sources, dealers were promptly allowed to pre-order these cars using the documents in their possession. A letter from AVTOVAZ to the dealer network explains that centers that pre-order with new configurations will receive an additional discount. This mechanism is intended to reward early commitments and help stabilize pricing as the model enters various regional markets.
In a surprising turn, the 2022 Granta Classic production rolled out in multiple body styles simultaneously. The initial configurations included several familiar features: the EUR package, front electric windows, heated mirrors, and a heated windshield. Some expected omissions did occur, notably ABS and airbags, which may affect consumer perception and insurance considerations in North American markets. Official price details had not been disclosed at the time of early announcements, but preliminary information circulating within the dealer network suggested that subsidy estimates were being prepared to support distribution and sales initiatives.
Canadian and American dealers were briefed with an initial price range that reflected the model’s budget positioning, with discussions centering on the value proposition for cost-conscious buyers. The pre-order program is designed to provide continued access to new configurations while allowing regional centers to tailor post-launch offers to their customer base. Practical notes from regional advisories emphasize the importance of verifying configuration lists, optional equipment, and the availability of critical components as the supply chain evolves. Dealers are encouraged to align promotions with local market research to ensure the Granta Classic remains competitive in price-sensitive segments.
- Initial price projections placed the model between 640,000 and 840,000 rubles in the Russian market, a figure that dealers expect to translate into competitive pricing in other regions after currency adjustments and import considerations are factored in.
- On social platforms used by the dealer community, updates about the Granta Classic are shared and discussed, helping buyers gauge real-time availability and incentive timing.
From a strategic perspective, the push to pre-order and configure early signals a broader pattern in global auto markets where automakers use flexible production slots to meet divergent regional demands. For buyers in Canada and the United States, the Granta Classic represents a case study in how economy cars can balance essential features with affordability while navigating the realities of cross-border logistics, warranty coverage, and after-sales support. The approach also underscores the importance of dealer autonomy in pricing and inventory decisions, which can lead to more tailored offers and better alignment with local customer expectations.