News from the Lada Network: Granta Classic’22 Sends Demand Surges and Production Ramps
In late June, the Lada dealer network reported brisk sales of the Granta Classic’22 anti-crisis model, with 55 units sold in a single day, according to Atypical AVTOVAZ. The introduction of this configuration marked a restart of the basic car production, and dealers began receiving additional deliveries only after a short ramp up. Recent reports indicate strong demand for the Granta Classic’22, encouraging sellers to request larger shipments to meet orders from customers across the country and beyond.
The Granta Classic’22 line offers three body styles, excluding a hatchback option. The sedan stands as the most affordable choice, priced at 675,900 rubles. The liftback and the wagon each carry a price tag of 695,900 rubles. An upgrade to alloy wheels can be added for 17,000 rubles, replacing the standard stamped rims. The lineup keeps a simple, value-oriented approach that appeals to buyers seeking practical transport with modern conveniences.
Unconfirmed data from industry circles suggests production pace has picked up notably. In two eight-hour shifts, more than six hundred commercial vehicles roll off the assembly line in Togliatti. The main production sites continue to operate on a four-day work week. Looking ahead, production plans include the restoration of Niva SUV assemblies, signaling a broader recovery in the plant’s output and product mix.
- The anti-crisis subsidies associated with the Granta Classic’22 are expected to improve in equipment, with plans to reintroduce air conditioning as a standard or optional feature in the near term.
- The driving experience of the new Granta can now be explored on RuTube, expanding accessibility for customers curious about the model before visiting a showroom.
Market observers note that the Granta Classic’22 represents a strategic response to economic pressures by offering dependable, affordable transportation while the production network stabilizes. The model’s reception in dealer lots highlights the importance of supply chain alignment, dealer stock management, and customer expectations during a period of market volatility. As the program progresses, additional configurations and equipment choices may broaden appeal to a wider segment of buyers seeking value without sacrificing essential comfort and safety features. This approach helps maintain steady demand while the broader production system recalibrates to current market needs and regional demands across Canada and the United States, where interest in economical, reliable compact cars remains strong among drivers who value efficiency and practical design. The ongoing updates to equipment and features are expected to boost perceived value and customer satisfaction, driving repeat purchases and brand loyalty across the Lada network. Attribution: reports from industry monitoring sources indicate a sustained push to align production with retail demand and to adapt product offerings to evolving buyer preferences. Findings are based on official statements from Lada dealers and depot-level supply data, supplemented by independent industry assessments.”