Starting January 1, 2023, Hyundai will halt the sale of new cars with internal combustion engines in Norway. The strategic shift is clearly aimed at accelerating the expansion of electric mobility in the country, signaling a broader commitment to fully electric offerings rather than traditional gasoline or diesel models.
Hyundai plans to concentrate its efforts on the electric vehicle lineup in Norway. The company has highlighted its confidence in the current range and believes the market reception for its all electric models will pave the way for ongoing success. The official stance emphasizes that the launch of the Ioniq 6 marks a milestone for the brand in Norway, complementing the already popular Ioniq 5 and Kona Electric, which have long stood among the top choices for eco friendly car buyers in the region.
Thomas Rosvold, the General Manager of Hyundai Motor Norway, underscored the companys strategic move by noting the strength of the electric portfolio. He pointed to the proven demand for Hyundai electric vehicles and expressed optimism about the brands future performance as the transition progresses. The focus on fully electric vehicles is framed as a natural evolution for Hyundai in a market that has shown strong appetite for green mobility.
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Source: Russian newspaper [Citation: Trade media report on automotive trends and reader surveys]