Hyundai Partners with Atlético de Madrid to Showcase Electrified Mobility and Innovation
Hyundai, the official sponsor of Atlético de Madrid since 2018, marked a milestone by presenting the official delivery of Hyundai vehicles to the first team. The moment highlighted a shared commitment between the club and the automotive brand to advance mobility, sustainability, and modern team logistics in a public ceremony held at the Metropolitano. The event brought together the club’s male and female first teams, including players and coaching staff, all eager to see how Hyundai vehicles would join their routines on and off the pitch. This memorable delivery underscored the deep synergy that exists between Hyundai and Atlético de Madrid, reflecting a joint ambition to promote accessible, reliable transportation for elite athletes and their support networks. Source: Hyundai Motor Company.
The entire Atlético de Madrid squad, with a strong emphasis on Hyundai Tucson models, received their vehicles alongside key figures from both the men’s and women’s first teams. Notable names included Koke, Oblak, Lola Gallardo, Carmen Menayo, Álvaro Morata, Maitane, Marcos Llorente, and Marta Cardona; as well as head coach Diego Pablo Simeone, head coach of the women’s team, Óscar Fernández, and other technical staff. The delivery celebration extended to the coaching circles, illustrating Hyundai’s role not just as a sponsor, but as a partner in the team’s daily training, travel, and competition preparation. Source: Hyundai Motor Company.
This year’s delivery was carried out in a playful yet innovative manner, with several vehicle keys concealed across the Cívitas Metropolitano venue. The event showcased Hyundai’s design excellence and its ongoing commitment to electrical technologies and inclusive mobility solutions. As part of the spectacle, two standout helpers were introduced: the IONIQ 5 and the SPOT robot. The IONIQ 5, emblematic of Hyundai’s sustainable transformation under the slogan Progress for Humanity, symbolizes the brand’s push toward an emission-free future. It has already earned recognition globally for its design, efficiency, and forward-looking engineering. Source: Hyundai Motor Company.
The SPOT robot, a collaboration between Hyundai and Boston Dynamics, features advanced artificial intelligence and autonomous navigation. Equipped for remote start and bidirectional charging via the IONIQ 5, SPOT aided players from both Atlético de Madrid squads in locating their assigned vehicles. This alliance of robotics and electric mobility highlighted Hyundai’s dedication to practical innovation in sports logistics. Source: Hyundai Motor Company.
During the event, Hyundai unveiled a new slogan, For the fans, for the future, reinforcing a shared goal with Atlético de Madrid to shape a brighter, more sustainable future for the club and its supporters. From today onward, all joint initiatives will center on sustainability, electrification, and innovation as core pillars guiding the collaboration between the club and the automaker. The partnership reflects Hyundai’s philosophy of continuous improvement and its belief that football is a platform for inclusive participation and broad community engagement. Source: Hyundai Motor Company.
With the overarching message Progress for Humanity, Hyundai places people at the heart of its actions. This commitment aligns with the values celebrated by athletes, including effort, self-improvement, dedication, and passion. The partnership with Atlético de Madrid embodies a spirit of making the possible happen, a legacy that the company aims to extend into the future. The athletes serve as compelling ambassadors for this message, illustrating how sport and technology can advance together toward common goals. Source: Hyundai Motor Company.
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