The first batch of Hyundai Mufasa crossovers has begun arriving at Russian car showrooms, according to the automobile portal Quto.Ru. The publication notes that the model is being distributed to Russia through parallel imports, with deliveries coordinated by a broad dealer network. The move marks a notable expansion of Hyundai’s lineup in the Russian market, catering to buyers who follow the latest Korean SUV models through non-official channels.
For private importers on the basic version, the Mufasa is listed at 3.8 million rubles, while official Hyundai dealers in Russia offer the 2023 Mufasa at around 3.1 million rubles. This price spread reflects the typical difference between parallel import pricing and factory-supported sales channels. Buyers in this segment can expect a 2.0-liter engine delivering about 160 horsepower, paired with a 6-speed automatic transmission. Front-wheel drive is the only configured drivetrain option in these configurations.
Inside, the basic specification emphasizes a modern, tech-forward cabin. A digital instrument cluster pairs with a large multimedia display, and the interior features eco-leather upholstery for durability and style. Safety and convenience are bolstered by six airbags, a rear-view camera, a keyless entry system, and adaptive cruise control, all aimed at enhancing everyday usability and peace of mind on longer journeys.
From a size perspective, the Mufasa stands out when placed alongside the more familiar second-generation Creta, which Russia has long known. The Mufasa surpasses the Creta in length, reaching 4475 millimeters, compared with the Creta’s 4300 millimeters. Its wheelbase extends to 2680 millimeters, a design choice that translates into noticeably more room for rear passengers and a more relaxed ride on longer drives. This added space can be a meaningful factor for families and frequent travelers who prioritize comfort on the rear seats.
There is a broader market context to consider as well. Dealers have previously faced challenges with inventory and demand, including discussions about the distribution of older, underutilized models. In the current landscape, the focus is on balancing supply with evolving consumer preferences, which includes a growing interest in competitive pricing, feature-rich packages, and reliable aftersales support that can come from both official networks and parallel import channels. In this environment, the Mufasa is positioned as a significant option for customers who want a modern Hyundai SUV experience without waiting for official channel cycles to align with their purchasing plans. The model’s combination of power, equipment, and interior comfort helps it stand out among compact and midsize SUVs offered to the Russian market, particularly for buyers weighing cost against capability.
As the market continues to respond to new introductions, prospective buyers are advised to compare official dealer offers with parallel import pricing, examine warranty terms, and consider the availability of service and parts through the chosen network. Brand reputation for reliability and the confidence that comes with Hyundai engineering remain important factors for shoppers. The Mufasa’s appeal is reinforced by its practical dimensions, strong equipment list, and the practical payoff of accessible performance for daily driving and weekend adventures. In summary, the arrival of the Hyundai Mufasa in Russia represents a deliberate addition to the local SUV landscape, offering a compelling blend of value, space, and modern technology for a broad range of buyers. Attribution: Quto.Ru report on current market distribution and pricing.