Hyundai has unveiled a fresh prototype for its Mufasa Adventure crossover, signaling a shift in the brand’s SUV lineup. With its substantial footprint, speculation points to the model intended to supplant the Tucson in Hyundai’s global portfolio. Industry chatter places the production version on public display at the Shanghai Motor Show, slated for April 18, followed by a July introduction to showrooms in markets where the brand operates.
There are early indications that the new crossover may be introduced into Russia through a parallel import arrangement, reflecting Hyundai’s broader strategy to broaden availability across regional markets while navigating local distribution frameworks.
Design-wise, the grille is described as having a “parametric jewel design” that commands attention with a prominent Hyundai emblem centered at the front. Slim, vertical LED headlights flank the grille, contributing to a bold face that resonates with Hyundai’s current design language in a more rugged, crossover-friendly package.
The concept showcases a commanding stance: high ground clearance, pronounced fender forms, and a roof and pillars finished in black, which together give the silhouette a modern, almost futuristic vibe. The roof rack is unusually prominent, reinforcing the vehicle’s adventurous character and suggesting a practical, lifestyle-oriented utility alongside its style elements.
Viewed from the rear, the taillights present an elongated oval form, with the Hyundai badge discreetly positioned to harmonize with the overall rear design. The vehicle’s dimensions are listed as 4475 mm in length, 1850 mm in width, and 1665 mm in height, with a wheelbase of 2680 mm. These proportions imply a balanced blend of interior space, road presence, and maneuverability that should appeal to families and active buyers alike.
Powertrain details for the production model point to a 2.0-liter G4NJ naturally aspirated engine, produced by Shandong Hyundai Wia Automobile Engine Co., Ltd., delivering 161 horsepower. Hyundai has also indicated plans to offer a hybrid variant in the future, expanding the lineup to meet a wider range of efficiency and performance preferences. The transition from concept to production will likely emphasize refinement of the hybrid system, integration with modern electronics, and adherence to evolving emissions standards across key markets.