The year closed with a notable milestone in the global multipurpose vehicle segment. GAC Aito Y, a Chinese-made MPV, emerged as the world’s top seller among MPVs and minivans according to the research and analysis firm Avtostat. This result marked a significant moment in the rapid rise of domestic Chinese models on the international stage, underscoring shifts in consumer preference across major markets.
Across the globe, MPV sales reached about 4.4 million units in 2023. Among these, the GAC Aito Y accounted for approximately 235,700 units, highlighting a remarkable growth trajectory from its introduction three years earlier. Comparisons to the previous year show that sales of this model have more than doubled, a sign of strong uptake and expanding acceptance in diverse regions. The year 2022 had already demonstrated substantial momentum for MPVs, with a year-over-year growth rate nearing 97 percent for this model, reinforcing the model’s appeal and the segment’s resilience in a complex automotive landscape. The strong performance of the GAC Aito Y helped redefine expectations for Chinese automakers in the MPV category and sparked renewed interest in cross-continental demand. [Avtostat]
In the broader global ranking of MPV popularity, the Kia Carnival claimed the position of the second most popular model in 2023, with sales totaling around 150,200 units. This result reflects Kia’s sustained commitment to offering versatile family-focused vehicles that balance interior space with modern technology and comfort. The third spot went to Toyota Sienna, which had previously led global MPV sales. Throughout the year, approximately 146,700 Sienna units found buyers worldwide, illustrating a strong ongoing preference for reliable, well-equipped minivans in diverse markets. [Avtostat]
Filling the next two ranks were models from the Indian automaker Maruti. The seven-seater Maruti Eeco sold roughly 136,000 units, while the Maruti Ertiga moved about 130,000 units. These figures underscore Maruti’s continued position in the global MPV segment, driven by practical designs, affordability, and widespread dealer networks in emerging markets. The performance of these two models helps paint a picture of regional demand patterns where compact, family-oriented vehicles remain essential. [Avtostat]
As the year ended, the market also included some notable brand stories. One such narrative involved a brand under the Bentley umbrella introducing a vehicle aimed at a niche audience with specific lifestyle preferences. This move highlighted how automakers sometimes explore specialized segments to complement their core lineups, testing new ideas in parallel with mainstream MPV growth. The strategic direction suggested by this effort points to continued experimentation among established luxury brands, even as mass-market MPVs remain the backbone of family mobility in many regions. [Avtostat]