Chery is planning a significant push into the Russian market in 2024, unveiling five new electric models that will be marketed under the Chery NEV sub-brand. This strategic rollout, announced by the Chinese automaker, signals a concerted effort to expand its footprint and offer a broader range of electrified vehicles to Russian consumers. The move aims to bolster Chery’s presence in a market that is increasingly open to clean, modern mobility options and aligns with global trends toward electrification and hybrid powertrain diversification.
Among the planned lineup, two vehicles will sit in the A and C classes as fully electric models, while three others will be hybrids spanning the E, C, and B classes. The current Chery NEV range already includes two hybrid crossovers, the Tiggo 7 Pro and Tiggo 8 Pro, which entered the market in November. Chery states that this seven-model family targets a substantial portion of the domestic market, with the maker claiming coverage of more than 65 percent of demand through these models. The emphasis on both electric and hybrid technology reflects a balanced approach to adoption, catering to buyers who want immediate electrification benefits alongside those who prefer hybrids as a stepping stone toward full electric ownership.
Support for the new models comes from data compiled by the Chinese Cars portal, which maps product plans and powertrain configurations. The hybrid lineup is set to include the Arrizo 8 sedan along with the Tiggo 4 Pro and Tiggo 9 crossover, while the electric family will feature the compact city car Chery eQ1 and the larger eQ7 crossover. These introductions underscore Chery’s strategy to diversify its powertrain offerings in Russia, ensuring there are choices across compact urban cars, mid-size crossovers, and more premium-oriented sedans within the NEV umbrella. A dedicated dealership network will accompany the NEV sub-brand, with plans to operate through around 70 car dealerships. This separate network is designed to deliver a cohesive customer experience, specialized aftersales support, and brand clarity as electrified models come to market across the country.
Historically, Chery has positioned itself as a competitive player in Russia, and the new NEV push appears aimed at strengthening its competitive edge alongside established brands. In a market context where parallel growth of electrified offerings and hybrid vehicles is common, Chery’s approach emphasizes scale and a staged transition for buyers considering different powertrain technologies. The strategy suggests a phased introduction aligned with dealership capacity, service infrastructure, and the evolving regulatory landscape surrounding electric vehicles in Russia. The company’s emphasis on a broad model range within the NEV family indicates a plan to reach diverse customer segments—from city commuters to families seeking flexible, tech-enabled transport—while reinforcing brand recognition through a dedicated sales and service network.
For context, the broader industry trend in Russia over recent years has included cautious but accelerating interest in electrified mobility, with automakers testing demand through a mix of electric and hybrid models. Chery’s 2024 plan reflects a global push by Chinese manufacturers to establish a more prominent presence in key regional markets. By offering an assortment of electric and hybrid vehicles under a unified NEV sub-brand and supporting it with a purpose-built dealer network, Chery aims to deliver a clear, customer-focused experience that can translate into sustained market share and long-term growth in Russia. The strategy also aligns with the broader objective of expanding access to electrified mobility across Europe and North America, where consumer adoption is guided by range, price, charging infrastructure, and aftersales reliability. The ultimate aim is to make Chery’s NEV lineup a recognizable, trusted option for buyers seeking modern, efficient transportation options in a competitive market. The company’s roadmap signals a deliberate effort to integrate electrified models into mainstream automotive choices and to position Chery as a durable, forward-looking brand in Russia’s evolving automotive landscape.