In March 2024, the Belgee X50, a Belarusian-built crossover, cracked the top ten in Russia’s new-car market for the first time. This notable appearance was highlighted by the analytics firm Avtostat, which tracks weekly sales and market movements across the Russian automotive sector.
During the 10th week of 2024, spanning March 4 to March 10, the Belgee X50 secured the 9th spot with deliveries totaling 541 units. This achievement allowed the Belgee brand to edge past the Chinese Tank brand, which registered 477 sales in the same period, underscoring Belgee X50’s growing appeal within the competitive landscape of Russia’s crossover segment.
Meanwhile, the weekend performance saw Lada reclaim the overall leadership, with dealers reporting approximately 7,400 Lada vehicles sold from March 4 to March 10. The market picture remained busy, featuring a strong cluster of Chinese brands in the upper ranks: Haval and Geely each posted around 3,000 units, Chery accounted for about 2,500, Changan delivered roughly 1,700, Omoda moved about 897, and Exeed about 884. LiXiang rounded out the week with 685 crossovers sold in Russia, illustrating the breadth of options available to Russian buyers during this period.
Belgee X50 is not a new model to the region in theory, but its production and branding story reflects a broader strategy of localization and regional adaptation. The Belgee X50 is a localized version of the first-generation Geely Coolray, produced in Belarus with a view toward serving both domestic and nearby markets. Manufacturing of these crossovers commenced in the summer of 2023, with initial sales in Russia beginning in September. This approach shows how automakers leverage regional manufacturing footprints to meet demand in neighboring markets while navigating shifting trade and regulatory conditions.
Within the broader Russian market, this period also saw ongoing discussions about pricing strategies for established models. In related news, AvtoVAZ provided clarification on the prices for all trim levels of the Lada Vesta equipped with continuously variable transmission (CVT). The pricing updates illustrate how mainstream brands continue to respond to consumer expectations around value, features, and efficiency, particularly in a market where competition from Chinese and other international brands remains intense.
Analysts note that the March 2024 data reflect not only the popularity of individual models like Belgee X50 but also the evolving tastes of Russian buyers who seek practical size, value, and a balance of modern features in their crossover purchases. The Belgee X50’s rise into the top ten demonstrates that regional production schemes and brand localization can yield measurable gains in a market characterized by rapid shifts in demand and a diverse lineup of competitors. Market watchers will likely monitor whether Belgee can sustain its momentum beyond the early months of 2024 and how the ongoing mix of domestic and imported brands will shape the competitive ranking in the weeks ahead. Avtostat’s weekly summaries continue to provide a valuable snapshot for industry participants and observers seeking to understand the dynamics of product acceptance, pricing, and dealer networks in Russia’s automotive sector.
Notes and context: The Belgee X50’s performance is reported within the framework of weekly market tallies. The numbers cited reflect official assessments for the week in question and are subject to revision as additional data becomes available. The broader trend shows a market that remains highly competitive, with strong representation from several Chinese brands alongside traditional players, and a growing interest in localized models that align with regional production and distribution strategies. The ongoing conversation about pricing, model availability, and dealer incentives forms a critical backdrop for evaluating these dynamics over the medium term.