In the upcoming autumn season, the BelGee plant in Belarus is set to roll out a localized version of the Geely Coolray crossover, branded as the BelGee X50. This development comes as a direct report from adt.by, which cites remarks by the plant’s general manager, Gennady Svidersky, shared on the STV channel. The move underscores Belarus’s continued integration into regional automotive manufacturing and the evolution of local production capabilities for imported platforms.
Svidersky indicated that BelGee has secured an extended manufacturing license for the Chinese crossover lineup. This expanded authorization enables the Belarusian operation to perform design adjustments, source and localize components that are scarce or previously hard to obtain, and develop new variants of the model without requiring ongoing and direct coordination with Geely’s Chinese partners. In practical terms, the license broadens the plant’s autonomy to tailor the vehicle to regional demand, supply chain realities, and local regulatory requirements, while maintaining alignment with the broader Geely family’s engineering standards.
With the BelGee X50, the emphasis appears to be on deep localization and a more accessible price point. The company did not publicly detail the exact design alterations or feature sets that differentiate the X50 from the original Geely Coolray. Still, observers anticipate adaptations that reflect Belarusian-market considerations, including potential tweaks to infotainment interfaces, climate-control configurations, and supplier networks that better align with local automotive logistics and consumer expectations. The goal appears to be delivering a vehicle that resonates with domestic buyers while preserving the essential attributes that define the Coolray lineage.
This development sits alongside broader regional trends. Notably, in Russia, Geely has already begun selling a variant of the Tugella crossover equipped with a new engine, announced at a price point around 3.9 million rubles. The Russian market example illustrates how Geely’s platform philosophy allows for model diversification and engine-tuning adjustments to meet price-sensitive segments across neighboring markets. The BelGee initiative mirrors that approach, adapting a familiar model to fit Belarusian production capabilities, cost structures, and consumer expectations, all while leveraging the broader Geely ecosystem for quality and performance benchmarks.