AvtoVAZ rolls out Lada Vesta in new Borneo color

Russian automaker AvtoVAZ has begun applying a new Borneo shade to Lada Vesta models, a development confirmed by industry coverage on social networks. The team at the factory moved to mass production of Vesta vehicles finished in a metallized enamel, signaling a refreshed palette for one of the brand’s core lines. The introduction of Borneo adds a bold, reflective finish to the Vesta lineup, aligning with a broader strategy to expand color choices and offer customers more personalization options. This update sits alongside the ongoing expansion of color options across the Lada family, reinforcing AvtoVAZ’s commitment to modernizing the visual identity of its vehicles. The shift toward more premium-looking finishes mirrors trends in midrange sedans where metallic and reflective coatings are increasingly popular among buyers seeking a distinctive, curb-appealing look.